Privacy Policy

1. Introduction

Trybe operates two interconnected platforms:

• Trybe.fm: a social event platform where users can discover events, purchase and transfer tickets, connect with other attendees, and subscribe to event organizers for updates.
• nest.trybe.fm: a software-as-a-service (SaaS) platform for Event Organizers, Promoters, and Brands to create and manage events, sell tickets, and engage with their audience through marketing campaigns.

This Privacy Policy applies to both platforms and describes how we collect, use, and protect your personal information. By using our platforms, you agree to the collection and use of information in accordance with this Privacy Policy.

Our platforms are operated from Canada, and your data may be stored and processed in Canada. By using our services, you consent to the transfer of your information to Canada and the processing of your data in accordance with Canadian privacy laws.

2. Definitions

The following definitions apply throughout this Privacy Policy:

“Account” refers to a User’s personalized digital environment on either Platform.

“Attendee” refers to any individual who purchases a Ticket or receives a transferred Ticket to attend an Event.

“Bio Page” refers to an Organizer’s, Promoter’s, or Brand’s public page on Trybe.fm where visitors can view information and subscribe to receive communications.

“Brand” refers to any business or entity using nest.trybe.fm to promote products, services, or partnerships in connection with Events, without necessarily selling tickets.

“Event” refers to any festival, concert, party, or live experience organized and managed through our Platform.

“Event Chat” refers to the communication channel created for each Event where Organizers can send critical updates to Ticket holders.

“Organizer” or “Event Organizer” refers to any individual or entity using nest.trybe.fm to create Events, sell Tickets, and manage their audience.

“Platform” refers to Trybe.fm, nest.trybe.fm, and any associated mobile applications or services.

“Promoter” refers to any individual or entity using nest.trybe.fm to promote Events on behalf of Organizers without directly selling tickets.

“Services” refers to all services provided by Trybe through the Platform.

“Subscriber” refers to any individual who has opted in to receive email and/or SMS communications from an Organizer, Promoter, or Brand.

“Ticket” refers to the digital admission pass that grants an Attendee access to an Event.

“User” refers to any individual who creates an Account or uses the Platform, including Attendees, Organizers, Promoters, and Brands.

3. Information We Collect

We collect different types of information depending on how you interact with our Platform.

3.1 Information We Collect from All Users

Account Information

• Name
• Email address
• Phone number
• Password (encrypted)
• Profile picture (required for accessing the Attendees connection feature)

Device and Usage Information

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and features used
• Date and time of access
• Referring website or source

Location Information

• General location based on IP address
• Event location preferences

3.2 Information We Collect from Attendees (Trybe.fm)

Ticket Purchase Information

• Billing name and address
• Payment method details (processed securely by Stripe; we do not store full card numbers)
• Transaction history
• Ticket transfers (sender and recipient information)

Social and Connection Information

• Profile picture (required to view and connect with other Attendees)
• Connection requests sent and received
• Event attendance history

Communication Preferences

• Email subscription preferences per Organizer
• SMS subscription preferences per Organizer

3.3 Information We Collect from Event Organizers (nest.trybe.fm)

Business Information

• Organization or business name
• Contact information
• Billing and payment information for subscriptions
• Stripe Connect account information for receiving payouts

Event Management Data

• Event details (name, date, location, description)
• Ticket types and pricing
• Attendee lists and check-in data
• Sales and revenue reports

Marketing Data

• Imported contacts (contacts previously collected by Organizer with proper consent)
• Subscriber lists (email and SMS)
• Campaign history and analytics
• Custom phone numbers purchased for SMS campaigns

Instagram Integration Data

• Business Instagram account connection status
• Icebreaker questions and responses configuration
• Auto-reply rules and keywords
• Analytics related to Instagram interactions (deleted upon disconnection)

Mojo (AI Assistant) Data

• Your conversations with Mojo: your messages, Mojo’s answers, and the files you add (photos, text files, spreadsheets)
• The actions Mojo prepared or took, and who approved them
• Preferences you ask Mojo to remember
• Your rating of an answer and the reason you give
• If you connect WhatsApp: your WhatsApp user ID, phone number and profile name
• Usage records: the AI model used, tokens, cost and credits
• The organization’s consent to Mojo using AI providers, and who gave or withdrew it

3.4 Information We Collect from Promoters

Account Information

• Name and contact information
• Associated Organizers and Events
• Promotional performance data

3.5 Information We Collect from Brands

Business Information

• Brand or company name
• Contact information
• Associated Events and partnerships
• Marketing campaign data

4. How We Use Your Information

We use the information we collect for the following purposes:

To Provide and Maintain Our Services

• Process ticket purchases and transfers
• Facilitate connections between Attendees
• Enable Event creation and management
• Process payments and payouts

To Communicate With You

• Send transaction confirmations and receipts
• Deliver critical Event updates through Event Chat
• Send marketing communications (with your consent)
• Respond to support requests

To Improve Our Platform

• Analyze usage patterns and trends
• Identify and fix bugs and technical issues
• Develop new features and services
• Conduct research and analytics

To Ensure Security and Prevent Fraud

• Verify User identities
• Detect and prevent fraudulent transactions
• Protect against unauthorized access
• Enforce our Terms and Conditions

To Comply with Legal Obligations

• Respond to legal requests and court orders
• Comply with applicable laws and regulations
• Protect our legal rights and interests

5. Marketing & Communications

5.1 Email Communications

Organizer Marketing Emails

When purchasing a Ticket, you may opt in to receive email communications from that specific Organizer by checking the email subscription checkbox. You can unsubscribe at any time by:

• Clicking the “Unsubscribe” link at the bottom of any marketing email
• Managing your preferences in your Account settings

Bio Page Subscriptions

You may subscribe to an Organizer’s, Promoter’s, or Brand’s Bio Page to receive email updates. You can unsubscribe at any time using the unsubscribe link in any email.

Transactional Emails

We will send you transactional emails related to your Account and purchases (e.g., order confirmations, ticket transfers, password resets). These are not marketing communications and are necessary for the operation of your Account.

5.2 SMS Communications

Organizer Marketing SMS

When purchasing a Ticket, you may opt in to receive SMS communications from that specific Organizer by checking the SMS subscription checkbox.

To opt out of SMS communications

• Reply STOP to any SMS message you receive
• Your opt-out will be processed immediately

Bio Page SMS Subscriptions

You may subscribe to receive SMS updates from an Organizer’s, Promoter’s, or Brand’s Bio Page. Standard message and data rates may apply.

5.3 Event Chat

Each Event has a dedicated chat channel. When you purchase a Ticket, you are automatically added to that Event’s chat. This chat is used exclusively for critical Event updates such as:

• Changes to Event date, time, or location
• Important safety or logistical information
• Event cancellations or postponements

This is not a marketing channel. You may mute or leave any Event Chat at any time through the Platform.

5.4 Instagram Direct Messages

If an Organizer has connected their business Instagram account to nest.trybe.fm, you may receive automated direct messages when:

• You interact with an Organizer’s Icebreaker questions (pre-configured Q&A)
• You comment specific keywords on an Organizer’s posts that trigger Auto-Reply rules

These messages are sent on behalf of the Organizer through Instagram’s messaging platform. Your interactions are governed by Instagram’s own privacy policy in addition to this Privacy Policy.

6. Third-Party Integrations

6.1 Payment Processing (Stripe)

We use Stripe to process all payments on our Platform. When you make a purchase or receive payouts:

• Your payment information is provided directly to Stripe
• We do not store your full credit card number
• Stripe’s use of your information is governed by their Privacy Policy
• Stripe is PCI-DSS compliant, ensuring secure handling of payment data

6.2 Instagram Integration

Event Organizers may connect their business Instagram account to nest.trybe.fm to:

• Configure Icebreaker questions and automated responses
• Set up Auto-Reply rules for specific posts and keywords

Data Collection

When connected, we collect analytics about Instagram interactions related to these features.

Data Deletion

When an Organizer disconnects their Instagram integration, we delete all analytics and configuration data associated with that integration.

Your use of Instagram is subject to Instagram’s (Meta’s) own Privacy Policy.

6.3 Mojo, Our AI Assistant

Mojo is an AI assistant inside nest.trybe.fm, and on WhatsApp if you connect it. Mojo is an AI, not a person. It can make mistakes, so check important details before you send or publish.

Turning Mojo on. Mojo works for an organization only after an owner or admin accepts, for the whole organization, that Mojo sends data to AI providers. An owner or admin can turn Mojo off at any time in Mojo’s settings, under Data and privacy. Mojo then stops for every member and sends nothing more to AI providers.

What Mojo sends to AI providers. To answer you, Mojo sends to an AI provider: your messages, the files you add, and the organization data Mojo reads to answer (for example events, ticket sales, campaigns, website and email designs, and aggregated figures about contacts). Mojo refers to individual Attendees, Subscribers and contacts by internal reference numbers, not by name, email or phone number, and it checks the data it reads for email addresses and phone numbers before sending it. Anything you type yourself, including a person’s name, is sent as you wrote it.

What Mojo does. Mojo can read your organization’s data and prepare actions, such as drafting campaigns, editing your website or creating promo codes. Mojo asks for your approval before any action that sends a message to your customers, spends money or publishes something. Other members of your organization cannot see your conversations with Mojo. Trybe support staff can open a conversation only to help you or to look into a problem.

AI providers. Mojo uses these providers, under contracts that make them our service providers (processors):

• Anthropic, PBC (United States and other countries): the Claude models that write Mojo’s answers, designs and summaries.
• Google LLC (Gemini models on Google Cloud Vertex AI; United States and other countries): turning your voice into text when you send Mojo a voice note on WhatsApp or speak a message to Mojo in nest.trybe.fm or the Trybe mobile app. Google receives the audio recording and returns its text, which Mojo then reads like a typed message. We do not keep the recording.
• Meta Platforms (WhatsApp Business Platform): carrying your messages with Mojo if you connect WhatsApp.

No training. These providers may not use the data Mojo sends them, voice recordings included, to train their AI models. They may keep it for a limited time to detect abuse, as described in Section 10.

Attendees and contacts. When an Organizer uses Mojo, Mojo processes data about that Organizer’s Attendees, Subscribers and contacts on the Organizer’s behalf, for the Organizer’s own purposes. See Section 9.2.

7. Cookies and Tracking Technologies

7.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us recognize your device, remember your preferences, and understand how you use our Platform.

7.2 Types of Cookies We Use

Essential Cookies

These cookies are necessary for the Platform to function properly. They enable core features such as:

• User authentication and session management
• Security features
• Shopping cart functionality

Analytics Cookies

We use analytics cookies to understand how Users interact with our Platform, including:

• Pages visited and time spent
• Features used
• Error tracking and bug identification

Preference Cookies

These cookies remember your preferences, such as:

• Language settings
• Display preferences

7.3 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies
• Delete existing cookies
• Allow cookies from specific websites only

Please note that blocking certain cookies may affect the functionality of our Platform.

8. Analytics

We use analytics services to help us understand how Users interact with our Platform and to improve our Services.

Analytics Provider

We use PostHog and similar analytics tools to:

• Monitor Platform usage and performance
• Identify and fix technical issues
• Analyze user behavior to improve features
• Generate aggregate statistics

Data Collected

Analytics tools may collect information such as:

• Pages visited and actions taken
• Device and browser information
• General location data
• Session duration and frequency

This data is used to improve the Platform and is not used to personally identify individual Users for marketing purposes.

9. Data Sharing & Service Providers

We do not sell your personal information to third parties. We may share your information in the following circumstances:

9.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

• Payment processing (Stripe)
• Cloud hosting and data storage
• Analytics and monitoring
• Customer support tools
• Email and SMS delivery services
• AI model providers for Mojo (Anthropic, Google; see Section 6.3)
• Messaging platforms (Meta’s WhatsApp Business Platform, when you connect Mojo to WhatsApp)

These providers are contractually obligated to protect your information and may only use it for the purposes we specify.

9.2 Event Organizers

When you purchase a Ticket or subscribe to an Organizer:

• Your name, email, and phone number (if provided) are shared with the Organizer
• Organizers may use this information to communicate with you about the Event
• Organizers are responsible for their own use of your data in compliance with applicable laws
• If the Organizer uses Mojo, Mojo may process your information on the Organizer’s behalf to answer the Organizer’s questions and prepare their campaigns, as described in Section 6.3.

9.3 Other Attendees

If you upload a profile picture and access the Attendees feature:

• Other Attendees of the same Event can see your profile picture and name
• You may receive and send connection requests

9.4 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Court orders or legal processes
• Government or regulatory requests
• Protection of our legal rights
• Prevention of fraud or security threats

9.5 Business Transfers

If Trybe is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.

Account Data

• Retained for the duration of your Account
• Deleted upon Account deletion request (subject to legal retention requirements)

Transaction Data

• Retained for 7 years for accounting and tax purposes

Marketing Data

• Retained until you unsubscribe or request deletion
• Organizer contact lists are managed by the respective Organizer

Analytics Data

• Aggregated and anonymized data may be retained indefinitely
• Individual session data is retained for up to 24 months

Instagram Integration Data

• Deleted immediately upon disconnection of the integration

Mojo Data

• Conversations, including your messages, Mojo’s answers and the files you added: kept until you delete the conversation. Deleting it also deletes its files.
• The copy of each message in the format sent to the AI provider: deleted from our systems 30 days after the message.
• The content of actions Mojo prepared or took (what it read or wrote, and approval previews): deleted after 90 days, or sooner when you delete the conversation. A record that the action happened (which action, when, its status and who approved it) is kept.
• Files you add but never send: deleted after one day.
• Preferences Mojo remembers: kept until you edit or delete them in Mojo’s settings.
• Answer ratings: kept for 12 months.
• Usage and credit records: kept as billing records. They hold no message content.
• WhatsApp connection: kept while connected. It ends when you disconnect, send STOP, change number, or after 90 days without a message. We then delete your phone number and profile name from the connection record.
• Consent records: kept as proof of who turned Mojo on or off and when.
• When you delete your Account, we delete your Mojo conversations, files, remembered preferences and answer ratings, and end your WhatsApp connection.
• At AI providers: Anthropic deletes what Mojo sends within 30 days, and keeps it up to 2 years only if its safety systems flag it as violating its usage policy. Google may keep a voice recording in a temporary cache for up to 24 hours, and may log requests to detect abuse of its services. Meta keeps WhatsApp messages for up to 30 days.

11. Your Rights & Choices

11.1 Access and Correction

You can access and update your Account information at any time by logging into your Account on the Platform.

11.2 Account Deletion

You may request deletion of your Account and associated personal data by:

• Sending an email to info@trybe.fm
• Using the support link available on the Platform

Upon receiving your request, we will:

• Verify your identity
• Delete your personal data within 30 days
• Retain only data required for legal or legitimate business purposes

Please note that some information may be retained in our backups for a limited period and that we cannot delete data that has been shared with Organizers prior to your request.

11.3 Communication Preferences

Email

• Unsubscribe from marketing emails using the link in each email
• Manage Organizer-specific subscriptions in your Account

SMS

• Reply STOP to any SMS to unsubscribe from that Organizer

Event Chat

• Mute or leave any Event Chat through the Platform

11.4 Cookies

Manage cookie preferences through your browser settings as described in Section 7.3.

12. International Data Transfers

Our Platform is operated from Canada, and your data is primarily stored and processed in Canada (North America).

Some service providers process data outside Canada. In particular, when Mojo is turned on, the data Mojo sends to AI providers is processed in the United States, and may be processed in other countries where those providers operate. Before sending personal information outside Québec, we assess the privacy risks and require written contracts that protect it.

If you are accessing our Platform from outside Canada, please be aware that your information may be transferred to, stored, and processed in Canada, where data protection laws may differ from those in your country.

By using our Platform, you consent to the transfer of your information to Canada and the processing of your data in accordance with this Privacy Policy and applicable Canadian privacy laws.

13. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (SSL/TLS)
• Secure password hashing
• Regular security assessments
• Access controls and authentication
• Secure payment processing through PCI-DSS compliant providers

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

14. Children’s Privacy

Our Platform is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18.

If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe we have collected information from a child under 18, please contact us at info@trybe.fm.

15. Your Privacy Rights (By Region)

15.1 Canadian Users

Under Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Quebec’s Act Respecting the Protection of Personal Information in the Private Sector (Law 25), you have the right to:

• Access your personal information
• Request correction of inaccurate information
• Withdraw consent for certain processing activities
• File a complaint with the Office of the Privacy Commissioner of Canada or the Commission d’accès à l’information du Québec

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons.

When we make material changes, we will:

• Update the “Last updated” date at the top of this Policy
• Notify you by email or through a notice on the Platform

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Person in charge of the protection of personal information: Chief Executive Officer, info@trybe.fm.