Event updates are transactional messages to the people who bought tickets: a new door time, a venue detail, a line-up change. They reach every buyer, whatever their marketing preferences.
Reaches every ticket holder, not just people opted in to marketing
Email or text, sent now or scheduled for the right moment
Meant for what buyers need: times, doors, venue, line-up, cancellation
Emails are free for organizers hosting on Trybe; texts cost tokens
Delivery tracked per recipient, so you know who got the news
Event updates let organizers send transactional messages to everyone who holds a ticket to an event, by email or by text. When you create a campaign you pick a purpose: Promotional, for marketing, or Event update, for information buyers need about an event they already paid for, such as a door-time change, a new venue detail, a line-up update or a cancellation. An Event update is not marketing, so it reaches every participant of the event, including people who never opted in to your newsletters or who unsubscribed from them; that is exactly why it must stay reserved for essential information. Pick Event participants as the audience, choose email or SMS, write the message and send now or schedule it. Emails are free and unlimited for organizers hosting events on Trybe; texts cost 10 tokens per part in North America and 25 international, and only go out between 8 AM and 9 PM in the recipient's local time. Every update is tracked like a campaign, so you can see who received it and, for email, who opened it.
Choose email or SMS and set the purpose to Event update.
Select Event participants and the event; every ticket holder is included.
Say what changed and what to do: new door time, venue detail, line-up change.
Send now or pick a time. Follow delivery per recipient on the campaign page.
Create a campaign, choose the Event update purpose and pick the event's participants as the audience. Write the message, choose email or SMS, and send now or schedule it. Every buyer receives it.
Yes. Event updates are transactional: they concern a ticket the person bought, so they go to every participant regardless of marketing consent. Keep them for essential information such as times, venue, line-up and cancellations.
Yes. Choose SMS when creating the update. Texts cost 10 tokens per part in North America and 25 international, and are delivered between 8 AM and 9 PM in the recipient's local time.
Information a ticket holder needs: doors and set times, venue details, a line-up change, a postponement or a cancellation. For promotions and announcements, use a Promotional campaign so consent rules apply.
No. Emails are free and unlimited for organizers hosting events on Trybe, whatever the purpose. Only texts use tokens.
Yes. Pick a date, time and time zone when creating the update, and edit or cancel it until it goes out. Automations can also send a message before an event automatically.
Ticket holders get a reminder before the event; add your own by campaign or automation
Write to your whole community from the same dashboard as your tickets. Free for organizers on Trybe
Text your community with a tracked link, the price shown in tokens before you press send
Free for organizers hosting on Trybe. No credit card, two-minute setup, works in English and French.