Event updates
Event updates are service messages to everyone who bought a ticket: a new door time, a venue detail, a line-up change. They reach every buyer, whatever their marketing preferences.
What you get
Reaches every ticket holder, not just people opted in to marketing
Email or text, sent now or scheduled for the right moment
Meant for what buyers need: times, doors, venue, line-up, cancellation
Free email campaigns about your events on Trybe, and 5,000 free credits for texts with every paid event
Delivery tracked per recipient, so you know who got the news
Event updates in detail
Event updates let organizers send transactional messages to everyone who holds a ticket to an event, by email or by text. When you create a campaign you pick a purpose: Promotional, for marketing, or Event update, for information buyers need about an event they already paid for, such as a door-time change, a new venue detail, a line-up update or a cancellation. An Event update is not marketing, so it reaches every participant of the event, including people who never opted in to your newsletters or who unsubscribed from them; that is exactly why it must stay reserved for essential information.
Pick Event participants as the audience, choose email or SMS, write the message and send now or schedule it. Emails about your events on Trybe are free and unlimited. A text uses 10 credits per part in Canada and the US and 25 elsewhere, every paid event on Trybe adds 5,000 free credits, and texts only go out between 9 AM and 9 PM in the campaign's time zone. Every update is tracked like a campaign, so you can see who received it and, for email, who opened it.
How it works
Start a campaign
Choose email or SMS and set the purpose to Event update.
Pick the event
Select Event participants and the event; every ticket holder is included.
Write the update
Say what changed and what to do: new door time, venue detail, line-up change.
Send or schedule
Send now or pick a time. Follow delivery per recipient on the campaign page.
Questions organizers ask
How do I tell all my ticket holders about a change?
Create a campaign, choose the Event update purpose and pick the event's participants as the audience. Write the message, choose email or SMS, and send now or schedule it. Every buyer receives it.
Do event updates reach people who unsubscribed from my emails?
Yes. Event updates are transactional: they concern a ticket the person bought, so they go to every participant regardless of marketing consent. Keep them for essential information such as times, venue, line-up and cancellations.
Can I send an event update by text?
Yes. Choose SMS when creating the update. Texts use 10 credits per part in Canada and the US and 25 elsewhere, and every paid event on Trybe adds 5,000 free credits. They are delivered between 9 AM and 9 PM in the campaign's time zone.
What should I use event updates for?
Information a ticket holder needs: doors and set times, venue details, a line-up change, a postponement or a cancellation. For promotions and announcements, use a Promotional campaign so consent rules apply.
Is there a cost for event update emails?
No. Email campaigns about your events on Trybe are free and unlimited, whatever the purpose. Texts use credits, and every paid event adds 5,000 free ones.
Can I schedule an update, for example the day of the event?
Yes. Pick a date, time and time zone when creating the update, and edit or cancel it until it goes out. Automations can also send a message before an event automatically.
Related features
Event reminders
Ticket holders get a reminder before the event; add your own by campaign or automation
Email campaigns
Write to your whole community from the dashboard that runs your events, free and unlimited for events on Trybe
SMS campaigns
Text your community a tracked link, and see the cost in credits before you press send