Behaviour filters
Behaviour filters let organizers and promoters build audiences from real actions in Trybe: attendance, ticket types, bundle purchases, email and SMS engagement, spend and order history.
What you get
Attended an event, a city or a number of events; last attended date
Bought a given ticket type or a bundle of tickets
Opened or clicked a campaign, or never did
Total spent, order count and last purchase date as filters
Warm leads after each campaign: clicked but did not buy
Behaviour filters in detail
Behaviour filters let organizers and promoters target people by what they did, using the data Trybe already holds from tickets and campaigns. Event behaviour: attended a specific event, attended in a city, number of events attended, last attended date, ticket type bought, bought bundle tickets. Engagement: received, opened or clicked a specific campaign, email opens and clicks, last opened, SMS delivered. Purchases: total spent, order count and last purchase date. Combine them in a segment with ALL or ANY groups, or filter Community directly and act on the result.
Trybe also proposes ready-made behaviour views: buyers who have gone quiet for over a year, past buyers with no ticket for the next event, your biggest spenders, and people who came from a paid ad but never bought. After every campaign, the analytics show how many people clicked but did not purchase, with buttons to add them to a segment or send a follow-up. These are plain filters on recorded actions, not predictions.
How it works
Pick the behaviour
Attendance, ticket type, bundle, campaign opens or clicks, or spend.
Set the condition
Choose the event or campaign and the operator, such as in the last 90 days or greater than.
Combine rules
Group conditions with ALL or ANY and watch the live count.
Send or automate
Email or text the audience, or let an automation act when the behaviour happens.
Questions organizers ask
Can I email only people who attended my last event?
Yes. Use the Events fields in Segments or filter Community by a specific event, then start a campaign from the result. Event participants are also a built-in campaign audience.
Can I target people who clicked a campaign but did not buy?
Yes. Every campaign report counts the people who clicked but did not purchase, with Add to segment and Send follow-up. In Segments you can also combine campaign engagement with event and purchase fields.
Can I find my top spenders?
Yes. Total spent and orders are Community columns, and the purchase filters (total spent, order count, last purchase) power the Top buyers template. Filter on them and start a campaign from the result.
Can I reach fans who have not bought in a long time?
Yes. Filter on last purchase or last attended, or open the ready-made view of people who bought once over a year ago and send them your next date.
Does Trybe predict who is likely to buy?
No. Behaviour filters work on recorded actions: attendance, purchases, opens and clicks. You choose the rule and the audience follows it.
Can automations react to behaviour too?
Yes. Automations trigger on new purchase, abandoned cart, new follower, birthday, before or after an event and more, then send an email or text, create a promo code or move people between lists. Start from one of the templates or build your own.
Related features
Segments
Live audiences built from rules: people join and leave on their own as they buy, open, attend or move
Lists & audience templates
Lists you control, fed by imports, sign-ups, pre-sales and automations, plus ready-made segment templates
Campaign analytics
Delivered, opened, clicked, purchased, opted out and revenue earned, per email and SMS campaign