Location targeting
Location targeting lets organizers and promoters filter their Community by city, country, language or the city of events attended, and pick contacts from a location as a campaign audience.
What you get
Filter by city, country or language stored on each contact
Attended an event in a given city, for touring and multi-city series
Contacts from a location as a ready campaign audience
SMS counts split between Canada and the US and elsewhere, so you see the cost in credits
Top locations in campaign, event and My Page analytics
Location targeting in detail
Location targeting lets organizers and promoters send the right event to the right city. Community stores a city, a country and a language on each contact, coming from their profile, their orders or the columns of your import, and Segments can filter on all three plus attended an event in a city. When you build a campaign, contacts from a location is one of the audience options, so a Toronto date can go only to people around Toronto and a French campaign only to French-speaking contacts.
The Local audience template is a ready-made segment for the people near you. Because a text's cost depends on the destination (10 credits per part in Canada and the US, 25 elsewhere), every SMS audience count is split between Canada and the US and elsewhere before you write a word. On the reporting side, campaign analytics list top locations, the event overview shows visitors by country, and My Page analytics show where your visitors are.
How it works
Check the location data
Community shows city, country and language per contact; imports can fill them.
Build the audience
Pick contacts from a location, or a segment on city, country, language or event city.
Review the cost split
SMS counts are split between Canada and the US and elsewhere, so the cost in credits is clear.
Send and compare
Send, then read top locations in the campaign analytics.
Questions organizers ask
Can I send a campaign only to fans in one city?
Yes. Choose contacts from a location as the campaign audience, or build a segment on city or country. Duplicates with other audiences are removed automatically.
Where does a contact's location come from?
From the city and country recorded on the contact through their profile, their orders or the columns of your CSV import. Community shows it in the Location column.
Can I write to French speakers in French and to others in English?
Yes. Language is a contact field and a segment filter. Build one segment per language and send each campaign in the right one.
How do I know what a text outside Canada and the US will cost?
Every SMS audience shows the count split between Canada and the US and elsewhere. Each 160-character part uses 10 credits in Canada and the US and 25 elsewhere, every paid event on Trybe adds 5,000 free credits, and the cost preview appears before sending.
Can I target people who came to my events in another city?
Yes. The Events fields include attended an event in a city, which is useful when you tour or run a series across several cities.
Where can I see where my buyers and visitors are?
The event overview shows visitors by country, campaign analytics list top locations, and My Page analytics show where your visitors are. Community also has a Location column you can filter.
Related features
Segments
Live audiences built from rules: people join and leave on their own as they buy, open, attend or move
SMS campaigns
Text your community a tracked link, and see the cost in credits before you press send
Audience insights
Know who your crowd is: age, city, country, language, events attended and spend, from real data