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Location targeting

Location targeting lets organizers and promoters filter their Community by city, country, language or the city of events attended, and pick contacts from a location as a campaign audience.

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What you get

  • Filter by city, country or language stored on each contact

  • Attended an event in a given city, for touring and multi-city series

  • Contacts from a location as a ready campaign audience

  • SMS counts split North America vs international for the token cost

  • Top locations in campaign, event and My Page analytics

What is Location targeting?

Location targeting lets organizers and promoters send the right event to the right city. Community stores a city, a country and a language on each contact, coming from their profile, their orders or the columns of your import, and Segments can filter on all three plus attended an event in a city. When you build a campaign, contacts from a location is one of the audience options, so a Toronto date can go only to people around Toronto and a French campaign only to French-speaking contacts. The Local audience template is a ready-made segment for the people near you. Because SMS pricing depends on the destination (10 tokens per part in North America, 25 internationally), every SMS audience count is split North America vs international before you write a word. On the reporting side, campaign analytics list top locations, the event overview shows visitors by country, and My Page analytics show where your visitors are.

How it works

  1. 1

    Check the location data

    Community shows city, country and language per contact; imports can fill them.

  2. 2

    Build the audience

    Pick contacts from a location, or a segment on city, country, language or event city.

  3. 3

    Review the cost split

    SMS counts show North America vs international so the token cost is clear.

  4. 4

    Send and compare

    Send, then read top locations in the campaign analytics.

Questions organizers ask

Can I send a campaign only to fans in one city?

Yes. Choose contacts from a location as the campaign audience, or build a segment on city or country. Duplicates with other audiences are removed automatically.

Where does a contact's location come from?

From the city and country recorded on the contact through their profile, their orders or the columns of your CSV import. Community shows it in the Location column.

Can I write to French speakers in French and to others in English?

Yes. Language is a contact field and a segment filter. Build one segment per language and send each campaign in the right one.

How do I know what an international text will cost?

Every SMS audience shows the count split between North America and international. Each 160-character part costs 10 tokens in North America and 25 internationally, and the cost preview appears before sending.

Can I target people who came to my events in another city?

Yes. The Events fields include attended an event in a city, which is useful when you tour or run a series across several cities.

Where can I see where my buyers and visitors are?

The event overview shows visitors by country, campaign analytics list top locations, and My Page analytics show where your visitors are. Community also has a Location column you can filter.

Related features

  • Segments

    Live audiences built from rules: people join and leave on their own as they buy, open, attend or move

  • SMS campaigns

    Text your community with a tracked link, the price shown in tokens before you press send

  • Audience insights

    Know who your crowd is: age, city, country, language, events attended and spend, from real data

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Audience insights

Try it on your next event

Free for organizers hosting on Trybe. No credit card, two-minute setup, works in English and French.

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