Instagram DM automation
They comment on Instagram.You send the tickets.
Someone writes TICKETS under your post and the link lands in their DMs, even at 2am. It can be a Trybe link or any ticket link you already use.
Free to start, no card needed.
Set it once
One rule covers every post.
Pick the keyword, write the DM and add the link. New posts are covered too.
After the DM
Follow-ups that run themselves.
Write the message once for abandoned carts, door info and thank-yous, and Trybe sends it at the right moment.
Then, next month
Text everyone who came last time.
People who bought a ticket in August are already on your list. In September, one text tells them the next date.
Your crew
Promoters get their own link.
You see who sold what, so paying them out takes no spreadsheet.
If you ticket on Trybe
You receive the full ticket price.
A $25 ticket costs the buyer $27.80, and you receive $25. Your tickets can stay where they are.
Your page. Any kind of crowd.
One link in your bio, with your dates, your tickets and a way to hear from you.
Everything included
Your DMs, plus the tools that fill the room.
For organizers and promoters, with tickets on Trybe or anywhere else.
Sell
Collect
Reach
Know
Questions about Instagram DMs.
For organizers and promoters, with tickets sold on Trybe or somewhere else.
How does Instagram comment-to-DM work on Trybe?
You connect your Instagram Business account and create a rule: pick the posts, the trigger (any comment or specific keywords) and the destination. When someone comments, Trybe sends them a DM with a button to your tickets and posts a public reply.
Which Instagram account do I need?
An Instagram Business account, connected through Meta’s official API from Marketing, Settings, Instagram. A personal account cannot be connected: Meta’s API for automated DMs requires a business account.
Can the DM send people to my ticket page?
Yes. The button in the DM can open one of your events on Trybe, your My Page or an external URL. Links are tracked, so orders that follow are attributed to the rule.
Can I trigger on a keyword like TICKETS only?
Yes. Choose comments with keywords and list them, plus words to exclude if needed. Or trigger on any comment on the post. Story replies can be a trigger as well.
Does Trybe also reply publicly to the comment?
Yes. You write up to 4 public replies and Trybe rotates them under the comments, so the thread shows the link was sent without repeating the same sentence every time.
Does this work if my tickets are sold elsewhere?
Yes. The rules work for events ticketed on Trybe and for launches of events hosted elsewhere; the button can open your Trybe page or an external URL. Revenue attribution exists for tickets sold on Trybe.
Free to start. You pay 0% on tickets.
$0
Free plan with unlimited events and no time limit.
You receive the full ticket price. The buyer pays a 10% + $0.30 service fee at checkout, card processing included.
Free email
For campaigns about your events on Trybe, with no limit.
Newsletters and emails about events sold elsewhere use 1 credit each.
5,000
Free credits for texts with every paid event on Trybe.
That’s up to 500 short texts in Canada and the US, or 200 elsewhere. Credits add up across events and never expire.
No card needed. When credits run out, nothing is charged, and texts pause until you choose to buy more, at $1.60 per 1,000 credits. Pro is optional, at $79 a month, and runs every automation, ad and Instagram reply at once. Prices in US dollars.
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