Instagram DM automation
They comment on Instagram.You send the tickets.
Someone writes TICKETS under your post and the link lands in their DMs, even at 2am. It can be a Trybe link or any ticket link you already use.
For organizers and promoters. Ticketing is included at 0% organizer fees if you want it.
Set it once
One rule covers every post.
Pick the keyword, write the reply, paste the link. Whoever comments joins your list for the next drop.
While you’re on stage
Follow-ups that run themselves.
Write the message once for abandoned carts, door info and no-shows, and Trybe sends it at the right moment.
Then, next month
Text everyone who came last time.
People who bought a ticket in August are a list. In September you text them.
Your crew
Promoters get their own link.
Each person sees their own clicks and tickets, and you see who sold what, so paying them out needs no spreadsheet.
If you ticket on Trybe
Set CA$50. Receive CA$50.
The buyer pays the service fee at checkout, and nothing comes out of your price. Tickets you sell elsewhere can stay where they are.
Your page. Any kind of crowd.
One link in your bio, with your dates, your tickets and a way to hear from you.
Everything included
Organizers and promoters get all of it.
For organizers and promoters, ticketed on Trybe or anywhere else. Team, Automations and Mojo AI are on Pro.
Sell
Collect
Reach
Know
Questions about Instagram DMs.
For organizers and promoters, with tickets sold on Trybe or somewhere else.
How does Instagram comment-to-DM work on Trybe?
You connect your Instagram Business account and create a rule: pick the posts, the trigger (any comment or specific keywords) and the destination. When someone comments, Trybe sends them a DM with a button to your tickets and posts a public reply.
Which Instagram account do I need?
An Instagram Business account, connected through Meta’s official API from Marketing, Settings, Instagram. A personal account cannot be connected: Meta’s API for automated DMs requires a business account.
Can the DM send people to my ticket page?
Yes. The button in the DM can open one of your events on Trybe, your My Page or an external URL. Links are tracked, so orders that follow are attributed to the rule.
Can I trigger on a keyword like TICKETS only?
Yes. Choose comments with keywords and list them, plus words to exclude if needed. Or trigger on any comment on the post. Story replies can be a trigger as well.
Does Trybe also reply publicly to the comment?
Yes. You write up to 4 public replies and Trybe rotates them under the comments, so the thread shows the link was sent without repeating the same sentence every time.
Does this work if my tickets are sold elsewhere?
Yes. The rules work for events ticketed on Trybe and for launches of events hosted elsewhere; the button can open your Trybe page or an external URL. Revenue attribution exists for tickets sold on Trybe.
Free to start. You pay 0% on tickets.
Set it up tonight. It sells tomorrow.
Free to start. No card, and you don’t need an event yet.