Trybe
Create account
Trybe
Organizers
Pricing
Sign inCreate account
Your page23 themes. Paste your Linktree and Trybe rebuilds it.Tickets & salesUnlimited tiers, bundles, waitlists and add‑ons.At the doorCheck-in on any phone, door sales and guest lists.Email, SMS & DMsOne list, three channels, 100 email templates.AutomationsEight ready-made flows, with a daily cap per person.Meta adsA tracked link per ad, counted at checkout.AudienceEvery buyer and subscriber, with their consent.Get paid0% organizer fees. Payouts on your schedule.ReportingLive dashboard, funnels and segments.
Your page
Tickets & sales
Email, SMS & DMs
Meta ads
Audience

Trybe gives organizers and promoters one account for the whole night. Sell tickets and receive the whole price, or keep selling where you already do, then fill the room with texts, emails, Instagram DMs and ads that count real tickets.

Create a free accountSee all 90 features →

Trybe for

OrganizersYour events, sold on Trybe or anywhere.PromotersYour page, links and list. No ticketing needed.FestivalsMulti-day events, themes and guest lists at scale.VenuesWeekly nights, door sales and regulars who come back.Artists & DJsLink in bio, releases and every fan in one list.

What you can do

Sell more ticketsTiers, pre-sales and paid waitlists, with 0% organizer fees.Bring fans backFollow-ups that send themselves around every event.Turn comments into salesFans comment TICKETS and get the link in their DMs.Fill the room with adsFacebook and Instagram ads, with sales verified at checkout.Help your crowd meetPeople going match and chat before the doors open.

Meta ads, built from your event

Facebook and Instagram ads for your events

Make a Meta campaign from an event you already have, see which ad sold each ticket, and keep the ad spend inside the event’s budget.

For organizers and promoters. Sell your tickets on Trybe, or keep the ticket site you use now and run the ads from here.

Create your accountSee how it works
  • Free to start, no card needed.
  • You pay Meta directly for ad spend.
9:41
NGNight GardenSponsored···
Sat · Nov 14Night GardenVol. 3
Book nowtrybe.fm›

Night Garden Three rooms, one night. Early tickets are almost gone.

Audience15 km around the venue · ages 21–40
Daily budget$32 a day
Verified at Trybe checkout2 tickets · $70
ExampleAn ad built from an event

How it works

Pick the event, and most of the campaign fills itself in.

Four short steps in Trybe. Nothing goes live until you press Publish, and you can pause or edit the campaign from Trybe afterwards.

  1. 1

    Choose the event and a goal

    “Sell tickets” shows the ads to the people most likely to buy. “Get the word out” reaches more people, for when the date is far off or tickets aren’t on sale yet.

  2. 2

    Pick 2 to 4 images or videos

    From the event, your Facebook Page, your Instagram or your phone. Each one becomes its own ad, and Meta keeps showing the one that works best.

  3. 3

    Set who sees it and what it spends

    The audience starts around your venue, with a distance and an age range you can adjust. Then a daily budget and the dates it runs.

  4. 4

    Review it and publish to Meta

    Ads get a “Book now” button and link to your ticket page with their own tracking link. They run as your Page on Facebook, and as your Instagram account once it’s linked to the Page.

Your eventYour campaign
  • Cover and galleryAd images
  • VenueCenter of the audience
  • Title, date and priceAd text you can edit
  • Ticket pageBook now link, tracked per ad
3 ads in rotationExample
Event cover
Instagram reel
Your video

Ticket tracking

Each ticket sold on Trybe is traced to the ad that brought the buyer.

Every ad links to your event page with its own tracking link. When an order is completed through it, Trybe counts it for that ad, so the tickets and revenue you see come from real checkouts.

  • Meta’s own count stays on the page beside Trybe’s, so you can compare the two.
  • Trybe also sends checkouts and purchases to your Meta pixel from its own server (the Conversions API), without counting them twice, so Meta learns who buys.
  • No pixel yet? Trybe creates one in one click and puts it on the event page when you publish.
Order verified at checkoutExample
Event
Night Garden · Vol. 3
Tickets
2 × General admission
Paid
$70
Came through
Ad 2 · Poster, square
Campaign
Night Garden · Sell tickets

Purchase sent to your pixel from the browser and the server, counted once

This week, two counts
Verified at Trybe checkout7 orders16 tickets
Reported by Meta9 purchases

Meta also counts purchases an ad only helped, so its number usually runs higher.

Event budget · Pro

Your ad spend lands in the event’s budget, next to the venue and the DJ.

The Budget page holds what the event costs and what comes in. Trybe sales and your Facebook and Instagram ad spend fill in on their own, so the profit at the top stays current.

  • Each line is an estimate or a final amount, with its payments, due dates and receipts.
  • A deal can be a flat amount, a fee per ticket or a share of ticket sales. The last two grow with every ticket sold.
  • Ad spend stays in your ad account’s currency on Meta, and the Budget page converts it into the event’s currency.
  • Set a good night and a great night as profit after every cost, ads included.
Night Garden · Vol. 3Example
If sales stopped today−$540$540 more in sales to break even
Costs
  • VenueFlat amount$2,400
  • TalentFlat amount$1,800
  • Promoter payouts$3 per ticket · 140 soldRuns with sales$420
  • SecurityEstimate$600
  • Facebook & Instagram ads2 campaigns · spent so farUpdates on its own$720
Money in
  • Trybe salesTickets & add-ons · 118 ordersUpdates on its own$4,900
  • SponsorshipExpected$500

Sales plan · Pro

Spend, tickets and break-even on one chart.

Give the plan your numbers once: the tickets you plan to sell, the average price, your costs and your deals. It shows how many tickets cover the costs and the ads, where today’s pace lands, and what the next budget steps should add.

Tickets over timeExample
Costs covered · 174Good night · 268
TodayDoors
SoldIf nothing changesWith the next steps

The bands show the likely range from the plan’s simulations, never one promised number.

tickets cover the costs and the ads
174
kept from each $35 ticket after the $3 promoter deal
$32
tickets by the time the doors open, with the next steps
About 290
This week

38 tickets sold, and 16 came from ads at about $14 each.

Worth more budget

Above $32 a ticket, ads lose money.

Every morning · Pro

One budget step a day, and you decide whether it goes through.

At 9 AM on your ad account’s clock, the plan checks the last 7 days of the ads that are running. Then it picks the one step that should leave you the most money by the time the doors open.

  • Apply it yourself, or let Trybe apply budget steps at 11 AM unless you tap Remind me.
  • Pauses always wait for you, and every change Trybe sends to Meta is logged.
  • Raises are +25%, +50% or double, with 2 days between changes.
  • No raises in the last 3 days, and the ads stop when the doors open.
  • Each ad is judged on its own tickets: keep the best one, pause one that spends without selling, and replace one people have seen too often.
9:00
Trybe · 9:00Night Garden · Vol. 3Today’s step: raise to $40/day
Today’s planRaise to $40 a dayThe ads you keep brought 16 tickets this week at about $14 each.ApplyRemind me
Your ads · since launch
  • Poster, square22 tickets · $11 a ticketYour best ad
  • Lineup video13 tickets · $16 a ticketKeep
  • Crowd photo$58 spent · no ticketPause
  • New teaser$12 of its $40 testTesting
Example

Tickets sold somewhere else

Selling on Eventbrite, DICE or at the door works too, with a different count.

Trybe is for organizers and promoters wherever the tickets are sold. When they’re on another site, this is what changes.

Sold on TrybeSold elsewhere
Build and publish ads from TrybeYesYes, from a launch page that sends buyers on to your ticket site
Clicks per adCountedCounted through the Trybe link
Tickets per adVerified at Trybe checkoutMeta’s purchase count, when your ticket site sends purchases to your pixel
Sales plan (Pro)Runs on your Trybe salesRuns on Meta’s purchases and the ticket counts you type in
Campaigns made in Ads ManagerLink one to its eventLink it with the ticket link and the doors time

Linking a campaign to an event sold elsewhere adds an unlisted event that only tracks your ads. Nothing is published.

Free to start. You pay 0% on tickets.

  • $0

    Free plan with unlimited events and no time limit.

    You receive the full ticket price. The buyer pays a 10% + $0.30 service fee at checkout, card processing included.

  • Free email

    For campaigns about your events on Trybe, with no limit.

    Newsletters and emails about events sold elsewhere use 1 credit each.

  • 5,000

    Free credits for texts with every paid event on Trybe.

    That’s up to 500 short texts in Canada and the US, or 200 elsewhere. Credits add up across events and never expire.

No card needed. When credits run out, nothing is charged, and texts pause until you choose to buy more, at $1.60 per 1,000 credits. Pro is optional, at $79 a month, and runs every automation, ad and Instagram reply at once. Prices in US dollars.

Compare plans

Questions

What organizers ask before connecting Meta.

Something else on your mind? Our team answers.

Contact support →

You do, directly to Meta. Ad spend is charged to your own ad account with the payment method you set up there. Trybe adds no fee to your ad spend and never touches that money.

A Facebook Page to run the ads as, a Meta ad account with a payment method, and a Trybe account. You connect them by logging in with Facebook. Link an Instagram account to your Page to run the ads as your Instagram account too. If you have no Meta pixel, Trybe creates one in one click.

No. Trybe is for organizers and promoters wherever they sell. With tickets on Trybe, each ticket is verified at checkout and traced to its ad. With tickets on another site, your ads can point to a Trybe launch page that sends buyers on, Trybe counts the clicks, and results come from Meta’s purchase count and the ticket counts you type in.

Every ad links to your event page with its own tracking link, and a completed order that came through that link is counted for that ad. Meta’s own figure is shown beside it. It usually runs higher, because Meta also counts purchases an ad only helped.

Yes. Campaigns in your connected ad account show up in Trybe, marked as not linked to an event. Link one to its event, or to the ticket link of an event sold elsewhere, and on Pro it gets a sales plan.

Only if you turn on Let Trybe apply budget steps, which is part of the sales plan on Pro. You get a notice at 9 AM and the change goes live at 11 AM unless you tap Remind me. Pauses always wait for you, and every change is logged.

Yes, once the campaign is made. Its audience starts with the people around your venue, with a distance, an age range and a gender setting, and Meta’s Advantage+ audience looks for the ones most likely to respond. Then, in the Advanced view, you can add interests, behaviors and your saved or lookalike audiences to each ad set. With Advantage+ on, Meta treats them as suggestions.

The Free plan runs one ad campaign at a time, with as many drafts as you like, and each ticket sold on Trybe is traced to its ad at checkout. Pro is optional, at $79 a month, or $840 a year, in US dollars. It runs as many campaigns, automations and Instagram auto-replies at once as you need, and adds the event budget and the sales plan. You can cancel any time from Billing.

Start with the people who already showed up.

Free to start, no card, for organizers and promoters. Your tickets can stay wherever they are.

Create your accountTalk to us
Trybe

Ticketing and marketing for live events. For organizers and promoters, on Trybe or anywhere.

App StoreGoogle Play
ProductYour pageTicketsAt the doorEmail & SMSInstagram DMsConnectAutomationsMeta adsAll features
SolutionsOrganizersPromotersVenuesFestivalsArtists
ResourcesPricingCompareHelp centreSupportBook a demo
CompanyCareersSign inCreate account
Trybe
© 2026 TrybePrivacyTerms