Segments
Segments are saved rules over your Community: events attended, spend, engagement, location, lists, source or custom fields. The count updates itself, and you send from the row.
What you get
Live rules: people join and leave the segment automatically
Combine conditions with ALL or ANY groups and see the count as you build
Fields for events, purchases, email and SMS engagement, lists, source
Six quick-start templates such as Recent attendees and Engaged subscribers
Send email or SMS straight from the segment row
Segments in detail
Segments are live audiences for organizers and promoters: write a rule once and Trybe keeps the membership current as contacts buy, attend, open or move. A segment is a live rule; a list is membership you control. The builder groups conditions with ALL or ANY at both levels, shows a live matching count and supports operators such as “is any of”, “greater than”, “between” and “in the last … days”.
Fields cover the contact (age, city, country, language, signed up), consent status, events (attended a given event or city, number of events, last attended, ticket type, bundles), email and SMS engagement, campaigns received, opened or clicked, lists, traffic source and custom properties. Purchase rules cover total spent, order count and last purchase. Quick-start templates: Top buyers, Bundle ticket buyers, Engaged subscribers (opened in 30 days), Recent attendees (90 days), Local audience and New contacts (7 days). Each row offers Send email and Send SMS, with the count split between Canada and the US and elsewhere, so you know the cost of a text first.
How it works
Start from a template
Pick Recent attendees, Engaged subscribers, Local audience or start from a blank rule.
Add conditions
Choose fields across contact, events, purchases, engagement, lists and source; group them with ALL or ANY.
Watch the count
The live count updates as you build; adjust until the audience fits.
Save and send
Save the segment, then send email or SMS from its row or use it as a campaign audience.
Questions organizers ask
What is the difference between a segment and a list in Trybe?
A segment is a live rule: people join and leave automatically when their data changes. A list is membership you control, filled from imports, pre-sale sign-ups, automations or by adding people yourself.
Can I target fans who attended a specific event?
Yes. The Events fields let you pick a specific event, an event city, a number of events attended, the last attendance date, a ticket type or bundle buyers. Combine them with ALL or ANY groups.
Do segments update automatically?
Yes. The rule is re-evaluated as contact data changes, so a segment like Recent attendees (90 days) always reflects today. The row shows the current count.
Can I segment by how much people spent?
Yes. Purchase rules cover total spent, order count and last purchase, and the Top buyers template is built on them. Combine them with events attended, engagement, location, lists or traffic source in the same rule.
Can I send a campaign to a segment?
Yes. Every segment row has Send email and Send SMS, and a campaign can combine several segments with duplicates removed. The SMS count is split between Canada and the US and elsewhere, so you see the cost in credits first.
Can I see the audience size before I save?
Yes. The builder shows a live matching count as you add or change conditions, so you can adjust the rule until the audience is the right size.
Related features
Lists & audience templates
Lists you control, fed by imports, sign-ups, pre-sales and automations, plus ready-made segment templates
Behaviour filters
Target by what people did: events attended, tickets bought, campaigns opened or clicked, spend
Targeted sends
Send each campaign to the right people: participants, subscribers, lists, locations or saved segments