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Segments

Segments are saved rules over your Community: events attended, spend, engagement, location, lists, source or custom fields. The count updates itself, and you send from the row.

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What you get

  • Live rules: people join and leave the segment automatically

  • Combine conditions with ALL or ANY groups and see the count as you build

  • Fields for events, purchases, email and SMS engagement, lists, source

  • Six quick-start templates such as Recent attendees and Engaged subscribers

  • Send email or SMS straight from the segment row

What is Segments?

Segments are live audiences for organizers and promoters: write a rule once and Trybe keeps the membership current as contacts buy, attend, open or move. A segment is a live rule; a list is membership you control. The builder groups conditions with ALL or ANY at both levels, shows a live matching count and supports operators such as is any of, greater than, between and in the last N days. Fields cover the contact (age, city, country, language, signed up), consent status, events (attended a given event or city, number of events, last attended, ticket type, bundles), email and SMS engagement, campaigns received, opened or clicked, lists, traffic source and custom properties. Purchase rules cover total spent, order count and last purchase. Quick-start templates: Top buyers, Bundle ticket buyers, Engaged subscribers (opened in 30 days), Recent attendees (90 days), Local audience and New contacts (7 days). Each row offers Send email and Send SMS, with the count split North America vs international so you know the SMS cost first.

How it works

  1. 1

    Start from a template

    Pick Recent attendees, Engaged subscribers, Local audience or start from a blank rule.

  2. 2

    Add conditions

    Choose fields across contact, events, purchases, engagement, lists and source; group them with ALL or ANY.

  3. 3

    Watch the count

    The live count updates as you build; adjust until the audience fits.

  4. 4

    Save and send

    Save the segment, then send email or SMS from its row or use it as a campaign audience.

Questions organizers ask

What is the difference between a segment and a list in Trybe?

A segment is a live rule: people join and leave automatically when their data changes. A list is membership you control, filled from imports, pre-sale sign-ups, automations or by adding people yourself.

Can I target fans who attended a specific event?

Yes. The Events fields let you pick a specific event, an event city, a number of events attended, the last attendance date, a ticket type or bundle buyers. Combine them with ALL or ANY groups.

Do segments update automatically?

Yes. The rule is re-evaluated as contact data changes, so a segment like Recent attendees (90 days) always reflects today. The row shows the current count.

Can I segment by how much people spent?

Yes. Purchase rules cover total spent, order count and last purchase, and the Top buyers template is built on them. Combine them with events attended, engagement, location, lists or traffic source in the same rule.

Can I send a campaign to a segment?

Yes. Every segment row has Send email and Send SMS, and a campaign can combine several segments with duplicates removed. The SMS count is split North America vs international so you see the token cost first.

Can I see the audience size before I save?

Yes. The builder shows a live matching count as you add or change conditions, so you can adjust the rule until the audience is the right size.

Related features

  • Lists & audience templates

    Lists you control, fed by imports, sign-ups, pre-sales and automations, plus ready-made segment templates

  • Behaviour filters

    Target by what people did: events attended, tickets bought, campaigns opened or clicked, spend

  • Targeted sends

    Send each campaign to the right people: participants, subscribers, lists, locations or saved segments

Previous

Contact search & filters

Next

Lists & audience templates

Try it on your next event

Free for organizers hosting on Trybe. No credit card, two-minute setup, works in English and French.

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