Audience insights
Audience insights show organizers and promoters who is in their Community, using data Trybe holds: age from birthdate, location, language, sign-up date, attendance and spend.
What you get
Age from birthdates you collect or import
City, country and language per contact, with top locations
Events attended and total spent, per person and as filters
Community stats: people, new this month, reachable, lifetime value
Every insight doubles as a filter you can send a campaign to
Audience insights in detail
Audience insights tell organizers and promoters who their crowd is, from the data Trybe holds rather than a modelled profile. Community keeps a birthdate (so age), a city, a country, a language, a sign-up date, the number of events attended and the total spent for every contact, and the top of the page sums it up: how many people, how many new this month, how many reachable on email or SMS, and lifetime value.
Analytics add the geographic view: visitors by country on the event overview, top locations per campaign, and where your visitors are on My Page. Because every one of these fields is also a Segments filter, an insight becomes an audience in one step: people aged 25 to 34 in Montréal who attended two events, for example. Birthdates come from imports or profiles, so age coverage depends on your data. These are counts of real people you can act on, not estimates.
How it works
Collect the basics
Orders, sign-ups and imports fill city, country, language and birthdate on contacts.
Read the summary
Community shows people, new this month, reachable and lifetime value.
Drill into a field
Filter by age, location, language, events attended or spend and see who matches.
Turn insight into action
Save the filter as a segment and send it a campaign.
Questions organizers ask
What demographic data does Trybe show about my audience?
Age (from birthdates), city, country, language, when they signed up, how many events they attended and how much they spent, per contact and as filters. Analytics add visitors by country and top locations.
Where does the age data come from?
From birthdates on contacts, collected through profiles or imported in your CSV as YYYY-MM-DD. Age is only available for contacts with a birthdate, so coverage depends on your data.
Can I use these insights to build a campaign audience?
Yes. Age, city, country, language and events attended are Segments fields. Build the rule, watch the live count and send from the row.
Can I see how many of my contacts I can reach?
Yes. Community shows how many people are reachable on email and on SMS, and each contact shows their consent per channel. SMS counts are also split between Canada and the US and elsewhere.
Can I see where my ticket buyers are located?
Yes. The event overview shows visitors by country, campaign analytics list top locations, and Community has a Location column you can filter.
Are these numbers estimates?
No. They are counts over the contacts in your Community and the visits Trybe recorded. If a field is empty on a contact, that contact is simply not counted for it.
Related features
Community (CRM)
Everyone who bought, joined or subscribed, in one list you own, with orders, spend and consent
Location targeting
Reach fans by city, country or language, and see what the texts will cost before you send
My Page analytics
Views, unique visitors, subscribers, where visitors come from and where they are, for any period you pick