SMS Marketing
Send text message campaigns to promote events and drive ticket sales. High open rates and instant delivery make SMS perfect for last-minute promotions.
Create SMS campaigns with character counter
Preview messages before sending
Automated opt-out management
Link shortening for tracking clicks
Bulk SMS sending to thousands
Access detailed documentation, FAQs, step-by-step tutorials, use cases, and customer reviews
SMS Campaign Builder is the high-impact text message marketing platform designed exclusively for event organizers, promoters, and artists who need instant fan engagement and last-minute ticket sales. Whether you're sending sold-out alerts, flash sales, or event day reminders, our SMS system delivers messages directly to fans' phones with 98% open rates within 3 minutes - far surpassing email's 20% opens over 24 hours. The platform enables you to create concise SMS campaigns with character counting, link shortening, and emoji support optimized for mobile screens. From last-minute ticket drops to day-of parking updates, text messages cut through the noise when time-sensitive communication matters most. Every SMS includes trackable short links showing exactly which fans clicked through to purchase tickets versus just reading the message. Event professionals send over 2 million promotional text messages monthly through Trybe Nest, achieving an average 98% open rate and 35% click-through rate - making SMS the highest-converting channel for time-sensitive promotions. The system automatically handles opt-in consent, unsubscribe requests, and carrier compliance to keep you legally compliant. Integration with your ticketing enables automated SMS sequences for post-purchase confirmations, event reminders, and last-chance offers to fans who haven't bought yet.
SMS has 98% open rates versus 20% for email, and fans read texts within 3 minutes versus 24 hours for email. Use SMS for urgent communications (sold out alerts, last-minute drops, event day updates) and email for detailed announcements. Most successful promoters use both channels together.
Standard SMS supports 160 characters. Our system shows real-time character count and automatically splits longer messages into multiple parts (charged per segment). Most effective event texts are 120-140 characters with a short link. Example: "🔥 LAST CHANCE! 50 tickets left for tonight's show. Grab yours: tryb.fm/show123"
Fans must explicitly opt-in via web forms, text keywords (e.g., "Text TICKETS to 55555"), or checkbox at ticket checkout. We automatically collect consent timestamps and send opt-in confirmation messages. Never add fans without permission - carrier violations result in account suspension.
Yes! Set up automated SMS sequences: confirmation immediately after purchase, reminder 24 hours before event, and thank you message post-event. Reduces "where is my ticket?" support inquiries by 70%. Each message includes relevant info and ticket access link.
Pricing varies by country: USA/Canada $0.0075 per message, UK £0.04, Europe €0.05. Most event organizers spend $50-200 per campaign for 5,000-20,000 subscribers. ROI is 20:1 on average - spending $100 on SMS typically generates $2,000 in ticket sales.
Our built-in link shortener automatically converts long ticket URLs into trackable short links (e.g., tryb.fm/abc123). Track clicks per link to measure campaign effectiveness. Shortened links save valuable character space and look cleaner in text messages.
Yes! Schedule texts days or weeks in advance for specific send times. Avoid sending between 10pm-9am (carrier filtering). Best times for event SMS: Weekdays 12pm-6pm, Fridays 3pm-7pm (when people plan weekends), Saturdays 10am-2pm for same-night events.
Every SMS includes "Reply STOP to unsubscribe" (required by law). Unsubscribes are processed instantly and automatically. Fans can also text HELP for support. We maintain compliant opt-out lists and never message unsubscribed numbers again.
Highest converting SMS types: (1) Sold out/last tickets alerts (45% CTR), (2) Flash ticket sales with countdown timers (40% CTR), (3) Presale code drops for VIPs (38% CTR), (4) Event day logistics and parking (35% CTR), (5) Last-minute ticket drops from cancellations (42% CTR).
Yes! MMS messages support images, GIFs, and event posters. MMS costs slightly more ($0.02-0.03 per message vs $0.0075 for SMS) but has 15% higher engagement for visual content like festival lineups. Great for lineup announcements and event day photo shares.
Our system follows carrier best practices: verified sender numbers, gradual volume ramp-up, compliant opt-in/opt-out, and spam keyword avoidance. We monitor delivery rates and adjust sending patterns automatically. Maintain <1% complaint rate for reliable delivery.
Absolutely! Segment by past event attendance, location, VIP status, and engagement level. Example: text only NYC fans about New York shows, or only fans who attended your last 3 events with exclusive presale access. Targeted SMS has 50% higher conversion than blast messages.
1
Collect opt-ins via web forms, text-to-join keywords (e.g., "Text RSVP to 55555"), or ticket checkout checkboxes. System sends confirmation message and tracks consent timestamp for compliance. Import existing subscribers with verified opt-in proof.
2
Write message with real-time character counter showing remaining space. Add emojis for visual appeal and personality. Insert ticket links (automatically shortened to save characters). Preview how message appears on iPhone and Android devices.
3
Choose full list or segment by location, past attendance, or VIP status. Schedule send time or send immediately. System shows estimated cost and reach before sending. Avoid late-night sends (10pm-9am) to prevent carrier filtering.
4
Messages deliver within 3 minutes to 98% of recipients. Real-time dashboard shows delivery confirmations, link clicks, and ticket purchases. See which fans clicked but didn't buy for follow-up campaigns.
5
Review campaign performance: delivery rate, click-through rate, conversion rate, and revenue generated. Compare SMS ROI against email and social ads. Use insights to optimize message timing, copy, and audience targeting for future campaigns.
Last-Minute Ticket Sales and Sold-Out Alerts
Club promoters use SMS for same-day ticket sales and urgency messaging. Text subscribers at 6pm on Friday: "100 tickets left for tonight - grab yours before sellout!" Drive 200-300 last-minute sales per event with high-urgency SMS.
Same-day ticket sales via 6pm "doors open in 4 hours" texts
Sold-out alerts creating FOMO: "SOLD OUT! Waitlist only: [link]"
Weather update SMS for outdoor events (reassure fans or offer refunds)
Lineup change announcements (special guest additions, replacement DJs)
98% open rate ensures critical info reaches every fan instantly
Last-minute flash sales for slow-selling events: "Use code TEXT20 for 20% off"
Multi-Day Event Logistics and Reminders
Festival producers send automated SMS sequences throughout the festival weekend: parking updates, set time changes, weather alerts, lost-and-found notifications, and safety reminders. Critical info reaches 50,000+ attendees instantly.
Day-of parking updates sent at 10am: "Lot B now open, 15min walk to gates"
Set time change alerts: "Headliner moved to main stage at 9:30pm"
Weather notifications: "Storms expected 3-4pm, stages close temporarily"
Lost phone/belongings coordination via SMS broadcasts
Silent disco password and surprise guest announcements
Post-festival thank you and next year save-the-date messages
Flash Sales and Presale Code Distribution
Music promoters use SMS for time-sensitive ticket drops and VIP presale codes. Text "Presale code: EARLY2024 - live now, ends in 2 hours!" to 10,000 superfans. Generate 500-1,000 presale purchases within first hour.
Presale code drops exclusively for SMS subscribers (drive list growth)
2-hour flash sales creating urgency: "50% off next 100 tickets, ends 8pm"
Ticket release alerts for high-demand shows: "ON SALE NOW: [artist name]"
VIP upgrade offers to past attendees: "Upgrade to meet & greet for $50"
Sold-out waitlist notifications: "Ticket available from cancellation!"
Last-chance messages 24hrs before event: "Final 20 tickets, don't miss out"
“SMS is our secret weapon for same-day ticket sales. We text our 8,000 subscribers at 6pm Friday: "Tonight! 150 tickets left" and sell 200-250 tickets by 9pm. 98% open rate beats email by 5x. ROI is incredible - $75 SMS cost generates $6,000 in sales.”
Jake Morrison
Club Promoter
“Used SMS for all festival logistics: parking updates, stage time changes, weather alerts. Reached 35,000 attendees instantly when headliner moved stages. Prevented chaos and confusion. Fans loved the real-time updates. Zero complaints about communication.”
Festival Production Team
Festival Operations Director
“Sent presale code via SMS to our VIP list: "Code EARLY - live for 2 hours only." Sold 800 tickets in 90 minutes before public sale even started. The urgency of SMS makes it perfect for flash sales. Email would take 24 hours to get the same results.”
Sophia Rodriguez
Concert Promoter
“The character counter and link shortening make creating SMS campaigns super easy. We send 2-3 texts per week to our 12,000 subscribers promoting different shows. SMS drives 25% of our total ticket revenue with minimal effort.”
Chris Anderson
Venue Manager
“Built SMS list to 18,000 fans over 2 years. When we announce tour dates via text, tickets sell 3x faster than email or social media. Fans are already holding their phones - one tap from text to checkout. Conversion rate is 40% versus 12% for email.”
Elena Martinez
Artist Manager
Ready to transform your events? Take the first step and explore the possibilities today!