Login
Organizers
Login
  1. Home
  2. Features
  3. Email & SMS
  4. SMS campaigns
Part of Email & SMS

SMS campaigns

SMS campaigns for organizers and promoters: write the text, see the number of parts and the cost in tokens, then send to people who opted in, with a tracked link and STOP handling built in.

Create free accountBook a 15-min call

What you get

  • 10 tokens per part in North America, 25 international, shown before sending

  • 160 characters per part; the preview shows how many parts you will pay

  • Event link and Text STOP to opt out appended automatically

  • Tracked links attribute orders to the text

  • Get your own dedicated phone number, local or toll-free

What is SMS campaigns?

SMS campaigns let organizers and promoters text the people in their Community who opted in to messages. You write the text, and Trybe shows how it splits into parts (160 characters for one part, 153 each after that) and what it costs before you send: 10 tokens per part per recipient in North America, 25 international. Tokens cost $0.80 per 1,000 and never expire; organizers hosting paid events on Trybe receive bonus tokens. Trybe appends the event link and the line Text STOP to opt out, so replies are handled for you, and every link is tracked so orders can be attributed to the text. Delivery respects quiet hours: texts only go out between 8 AM and 9 PM in the recipient's local time. By default texts go through Trybe's shared numbers; you can also get a dedicated number, which needs toll-free verification (5 to 7 business days) or, for US numbers, A2P 10DLC registration. Each campaign then reports delivered, failed, opt-outs and clicks.

How it works

  1. 1

    Write the text

    Keep it short: the counter shows characters, parts and the cost in tokens as you type.

  2. 2

    Pick the audience

    Participants of an event, subscribers, lists or segments; only people who opted in to texts are counted, split North America and international.

  3. 3

    Send or schedule

    Send now or pick a date, time and time zone. Texts outside 8 AM to 9 PM local time are held until the window opens.

  4. 4

    Read the report

    See delivered, failed, opt-outs and clicks on the tracked link, and purchases when tickets are sold on Trybe.

Questions organizers ask

How much does an SMS campaign cost?

10 tokens per message part per recipient in North America, 25 tokens international. A text of 160 characters or less is one part; longer texts are split into parts of 153 characters. Tokens are $0.80 per 1,000 and never expire.

Do I need to buy tokens before sending?

Trybe shows the total in tokens before you send and blocks the send if your balance is short. Organizers hosting paid events on Trybe receive bonus tokens; you can buy more from Settings, Billing at any time.

Can I text anyone in my Community?

Only people who agreed to receive texts from you. Trybe skips numbers without consent and tells you how many, and it removes invalid numbers automatically.

What number do my texts come from?

Trybe's shared numbers by default. You can also get a dedicated local or toll-free number; toll-free numbers need a verification that takes 5 to 7 business days, and US numbers need A2P 10DLC registration.

How do recipients opt out?

Every text ends with Text STOP to opt out. A STOP reply removes the person from your SMS audience automatically, and Trybe records the opt-out on the campaign report.

Can I see if a text sold tickets?

Yes, for tickets sold on Trybe. Links in your texts are tracked, and the campaign reports clicks, purchases and revenue.

What organizers say

“SMS is our secret weapon for same-day ticket sales. We text our 8,000 subscribers at 6pm Friday: "Tonight! 150 tickets left" and sell 200-250 tickets by 9pm. 98% open rate beats email by 5x. ROI is incredible - $75 SMS cost generates $6,000 in sales.”

Jake Morrison

Club Promoter

“Used SMS for all festival logistics: parking updates, stage time changes, weather alerts. Reached 35,000 attendees instantly when headliner moved stages. Prevented chaos and confusion. Fans loved the real-time updates. Zero complaints about communication.”

Festival Production Team

Festival Operations Director

“Sent presale code via SMS to our VIP list: "Code EARLY - live for 2 hours only." Sold 800 tickets in 90 minutes before public sale even started. The urgency of SMS makes it perfect for flash sales. Email would take 24 hours to get the same results.”

Sophia Rodriguez

Concert Promoter

“The character counter and link shortening make creating SMS campaigns super easy. We send 2-3 texts per week to our 12,000 subscribers promoting different shows. SMS drives 25% of our total ticket revenue with minimal effort.”

Chris Anderson

Venue Manager

“Built SMS list to 18,000 fans over 2 years. When we announce tour dates via text, tickets sell 3x faster than email or social media. Fans are already holding their phones - one tap from text to checkout. Conversion rate is 40% versus 12% for email.”

Elena Martinez

Artist Manager

Related features

  • SMS scheduling

    Schedule a text for a date, time and time zone; quiet hours keep it between 8 AM and 9 PM

  • SMS analytics

    Delivered, failed, opt-outs and clicks for every text, plus purchases and revenue

  • Smart Send & quiet hours

    Spread email delivery over 1–2 hours and keep texts inside 8 AM–9 PM in the recipient's local time

Previous

Email analytics

Next

SMS scheduling

Try it on your next event

Free for organizers hosting on Trybe. No credit card, two-minute setup, works in English and French.

Create free accountAll features
HomeFeaturesHelp centreSupportTermsPrivacy

© 2026 Trybe · Montréal, Québec