SMS analytics
See what each SMS campaign did: how many texts were delivered or failed, who opted out, who clicked the tracked link and, for tickets sold on Trybe, who bought.
What you get
Delivered, failed and opt-outs counted per campaign
Clicks on the tracked link, with the funnel to purchases
Purchases, revenue and ROI for tickets sold on Trybe
Campaign cost in credits next to the revenue it produced
A per-recipient timeline shows what each person received and clicked
SMS analytics in detail
SMS analytics tell organizers and promoters what happened after a text campaign left. For each campaign Trybe reports the targeted audience, how many texts were delivered, how many failed, and how many people replied STOP to opt out. Because every link in a text is a tracked link, the report also counts clicks, and when tickets are sold on Trybe it follows the click to the order: the funnel runs Sent, Clicked, Purchased, since opens do not exist for text messages.
The Revenue tab adds revenue over time, ROI, average order value, revenue per recipient and the campaign's cost in credits, so you can compare what the text cost with what it sold. A per-recipient timeline shows what one person received, whether it was delivered, whether they clicked and whether they bought, which is useful when someone says they never got the text. Texts held for quiet hours appear as paused until they go out, and the counts update as delivery completes.
How it works
Send a text campaign
Every SMS campaign is tracked automatically, including the link Trybe appends.
Watch delivery
Delivered, failed and opt-outs fill in as carriers confirm, with paused texts shown until quiet hours end.
Follow the clicks
See how many people tapped the tracked link and, per recipient, who did.
Measure the result
For tickets sold on Trybe, open the Revenue tab to compare the credits spent with the orders that followed.
Questions organizers ask
What does Trybe report for an SMS campaign?
Targeted audience, delivered, failed and opt-outs; clicks on the tracked link; and, for tickets sold on Trybe, purchases. Revenue, ROI and cost in credits sit in the Revenue tab.
Can I see who clicked the link in my text?
Yes. Each recipient has an activity timeline showing delivery, clicks and purchases, and the campaign page counts clicks overall. Links are tracked automatically; there is nothing to configure.
Why do SMS reports have no open rate?
Text messages do not report opens, unlike email. Delivery confirmation and clicks on the tracked link are the signals available, and Trybe shows both.
How is revenue attributed to a text?
When someone clicks the tracked link in your text and completes an order on Trybe, the order records the campaign as its source. Revenue attribution only exists for tickets sold on Trybe.
What does failed mean on an SMS report?
The carrier could not deliver the text, for example because the number is invalid or no longer in service. Failed texts are counted separately from opt-outs so you can clean your list.
Can I see what the campaign cost?
Yes. The number of parts and the cost in credits are shown before you send, and the Revenue tab compares that cost with the revenue the text produced.
Related features
SMS campaigns
Text your community a tracked link, and see the cost in credits before you press send
Campaign analytics
Delivered, opened, clicked, purchased, opted out and revenue earned, per email and SMS campaign
Campaign ROI & revenue
What each email, text and automation earned, with revenue over time, average order value, revenue per recipient and the credits it used