Campaign ROI & revenue ties ticket revenue back to each email, SMS and automation: revenue over time, ROI, average order value, revenue per recipient and cost in tokens.
Revenue per campaign, counted from completed orders on Trybe
ROI stated plainly: for every X spent you earned Y
Average order value and revenue per recipient per send
Automations claim revenue by promo code, link, then inferred, labelled
Per currency, never summed; unknown shows a dash, never zero
Campaign ROI & revenue is the Revenue tab on every email, SMS and automation report, for organizers selling tickets on Trybe. It shows revenue over time from orders completed through the campaign's tracked links, ROI written as for every X spent you earned Y, average order value, revenue per recipient and what the campaign cost in tokens (SMS costs 10 tokens per part in North America, 25 internationally; emails are free for organizers hosting on Trybe). Revenue is net of discounts, and fees are never included because buyers pay them. Automations claim revenue in labelled levels: a promo code the run created was redeemed (certain, whole cart), a link in the message was clicked (certain), or the person bought the event after the message (inferred, shown separately with a disclaimer), within 7 days of the send and capped at event start, a window you can edit. Revenue is shown per currency and never summed across currencies; an unknown value renders as a dash, never as zero. Launches cannot report revenue, since their tickets sell elsewhere.
Every campaign link is tracked, so orders can be tied back to the send.
Completed orders on Trybe through those links, or a minted promo code, count as revenue.
Revenue over time, ROI, average order value, revenue per recipient, token cost.
Compare campaigns and automations and put tokens where the revenue was.
Revenue from orders completed on Trybe through the campaign's tracked links, set against the campaign's cost in tokens, shown as for every X spent you earned Y. It sits in the Revenue tab of the campaign report.
No. Revenue is ticket price minus discounts. Service fees are paid by the buyer at checkout, so they are neither your income nor your cost.
Yes. Purchases are counted at Trybe checkout. Launches for events sold on another platform report clicks but not revenue.
In levels: a unique promo code minted by the run was redeemed (certain, claims the whole cart), a link in the message was used (certain), or the person bought the event within the window after the message (inferred, labelled separately). The default window is 7 days, capped at event start.
Attributed revenue divided by the number of people the campaign reached. It lets you compare a text to a small segment against an email to everyone on the same footing.
Tickets sold on Trybe through the campaign's tracked links. Delivery, opens, clicks and the funnel show for every campaign; the Revenue tab fills in as orders placed through those links complete.
Delivered, opened, clicked, purchased, opted out and revenue earned, per email and SMS campaign
Flows that run on their own when fans follow, buy, abandon a cart or have an event coming up
Net sales, orders, refunds and tax per event and per ticket type, with no fee lines, because buyers pay them
Free for organizers hosting on Trybe. No credit card, two-minute setup, works in English and French.