Campaign ROI & revenue
Campaign ROI & revenue ties ticket revenue back to each email, SMS and automation: revenue over time, ROI, average order value, revenue per recipient and cost in credits.
What you get
Revenue per campaign, counted from completed orders on Trybe
ROI in one plain sentence: what you earned for what you spent
Average order value and revenue per recipient per send
Automations claim revenue by promo code, link, then inferred, labelled
Per currency, never summed; unknown shows a dash, never zero
Campaign ROI & revenue in detail
Campaign ROI & revenue is the Revenue tab on every email, SMS and automation report, for organizers selling tickets on Trybe. It shows revenue over time from orders completed through the campaign's tracked links, ROI written as one plain sentence (what you earned for what you spent), average order value, revenue per recipient and what the campaign cost in credits (a text uses 10 credits per part in Canada and the US and 25 elsewhere, every paid event on Trybe adds 5,000 free credits, and email campaigns about your events on Trybe are free). Revenue is net of discounts, and fees are never included because buyers pay them.
Automations claim revenue in labelled levels: a promo code the run created was redeemed (certain, whole cart), a link in the message was clicked (certain), or the person bought a ticket to the event after the message (inferred, shown separately with a note), within 7 days of the send and capped at event start, a window you can edit. Revenue is shown per currency and never summed across currencies; an unknown value renders as a dash, never as zero. Launches cannot report revenue, since their tickets sell elsewhere.
How it works
Send with tracked links
Every campaign link is tracked, so orders can be tied back to the send.
Orders are matched
Completed orders on Trybe through those links, or with a promo code an automation created, count as revenue.
Read the Revenue tab
Revenue over time, ROI, average order value, revenue per recipient, cost in credits.
Decide the next send
Compare campaigns and automations and put your credits where the revenue was.
Questions organizers ask
How does Trybe calculate campaign ROI?
Revenue from orders completed on Trybe through the campaign's tracked links, set against the campaign's cost in credits, written as one plain sentence: what you earned for what you spent. It sits in the Revenue tab of the campaign report.
Does campaign revenue include fees?
No. Revenue is ticket price minus discounts. Service fees are paid by the buyer at checkout, so they are neither your income nor your cost.
Do I need to sell tickets on Trybe to see ROI?
Yes. Purchases are counted at Trybe checkout. Launches for events sold on another platform report clicks but not revenue.
How does an automation decide it earned a sale?
In levels: a unique promo code created by the run was redeemed (certain, claims the whole cart), a link in the message was used (certain), or the person bought a ticket to the event within the window after the message (inferred, labelled separately). The default window is 7 days, capped at event start.
What is revenue per recipient?
Attributed revenue divided by the number of people the campaign reached. It lets you compare a text to a small segment against an email to everyone on the same footing.
What do I need for campaign revenue and ROI to show?
Tickets sold on Trybe through the campaign's tracked links. Delivery, opens, clicks and the funnel show for every campaign; the Revenue tab fills in as orders placed through those links complete.
Related features
Campaign analytics
Delivered, opened, clicked, purchased, opted out and revenue earned, per email and SMS campaign
Automations
Flows that run on their own when fans follow, buy, abandon a cart or have an event coming up
Event revenue
Net sales, orders, refunds and tax per event and per ticket type, with no fee lines, because buyers pay them