Campaign analytics
Campaign analytics give organizers and promoters one report per email or SMS: audience, delivery, opens, clicks, link performance, top locations, opt-outs, the funnel to purchase and the revenue it earned.
What you get
Targeted, delivered, failed, opened, clicked, purchased, opted out
Engagement over time by hour, day or week; link-by-link clicks
Funnel Sent → Opened → Clicked → Purchased with warm leads listed
Per-recipient timeline: what each person received, opened, clicked
Revenue, ROI and revenue per recipient for tickets sold on Trybe
Campaign analytics in detail
Campaign analytics is the report behind every email and SMS you send from Trybe, for organizers and promoters. It starts with the targeted audience and delivery: delivered with its success rate, failed, bounced, dropped, deferred, blocked, spam reports and unsubscribes. Then engagement: opens and clicks for email, clicks on tracked links for SMS, a chart of engagement over time by hour, day or week, click counts per link and the top locations of the people who engaged.
The conversion funnel reads Sent → Opened → Clicked → Purchased, with purchases counted at Trybe checkout through the campaign's tracked links, and a banner lists the people who clicked but did not purchase so you can add them to a segment or send a follow-up. A per-recipient timeline shows what each contact received, opened and clicked. The Revenue tab adds revenue over time, ROI, average order value, revenue per recipient and the campaign's cost in credits. Automations report through the same screen, since each send runs as a campaign.
How it works
Send the campaign
Email or SMS, now or scheduled; links are tracked automatically.
Delivery comes in
Delivered, failed, bounced and opted out update as providers report back.
Engagement builds
Opens, clicks per link, top locations and the funnel fill over hours and days.
Follow up
Add warm leads to a segment, send a follow-up, or read the Revenue tab.
Questions organizers ask
What metrics does Trybe show for an email campaign?
Targeted, delivered, failed, opened, clicked, purchased, opt-outs, bounces and spam reports, plus engagement over time, clicks per link, top locations, the funnel to purchase and a per-recipient timeline. Revenue metrics count tickets sold on Trybe.
What do I see for an SMS campaign?
Delivered, failed and opt-outs, clicks on the tracked links in the text, purchases and revenue, and a per-recipient timeline. Texts held for quiet hours show as paused until they go out.
How are purchases attributed to a campaign?
Through the campaign's tracked links. A fan who clicks and completes an order on Trybe fills the Purchased step; tickets sold on another platform cannot be attributed.
Does campaign analytics show revenue?
Yes. Delivery, opens, clicks, purchases, opt-outs and the funnel come with every campaign, and the Revenue tab adds revenue, ROI, average order value and revenue per recipient. Revenue is counted from orders completed on Trybe through the campaign's tracked links.
Can I see what one person did with my campaigns?
Yes. The campaign report has a per-recipient timeline, and the contact's Activity tab in Community lists every campaign they received, opened and clicked.
Do automations report the same way?
Yes. Every automation send runs as a campaign, so it has the same delivered, opened, clicked and purchased numbers, and the automation page links to it with Open the campaign.
Related features
Email analytics
Delivered, opened, clicked, purchased: what every email campaign did, down to the person
SMS analytics
Delivered, failed, opt-outs and clicks for every text, plus purchases and revenue
Campaign ROI & revenue
What each email, text and automation earned, with revenue over time, average order value, revenue per recipient and the credits it used