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Campaign analytics

Campaign analytics give organizers and promoters one report per email or SMS: audience, delivery, opens, clicks, link performance, top locations, opt-outs, the funnel to purchase and the revenue it earned.

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What you get

  • Targeted, delivered, failed, opened, clicked, purchased, opted out

  • Engagement over time by hour, day or week; link-by-link clicks

  • Funnel Sent → Opened → Clicked → Purchased with warm leads listed

  • Per-recipient timeline: what each person received, opened, clicked

  • Revenue, ROI and revenue per recipient for tickets sold on Trybe

What is Campaign analytics?

Campaign analytics is the report behind every email and SMS you send from Trybe, for organizers and promoters. It starts with the targeted audience and delivery: delivered with its success rate, failed, bounced, dropped, deferred, blocked, spam reports and unsubscribes. Then engagement: opens and clicks for email, clicks on tracked links for SMS, a chart of engagement over time by hour, day or week, click counts per link and the top locations of the people who engaged. The conversion funnel reads Sent → Opened → Clicked → Purchased, with purchases counted at Trybe checkout through the campaign's tracked links, and a banner lists the people who clicked but did not purchase so you can add them to a segment or send a follow-up. A per-recipient timeline shows what each contact received, opened and clicked. The Revenue tab adds revenue over time, ROI, average order value, revenue per recipient and the campaign's token cost. Automations report through the same screen, since each send runs as a campaign.

How it works

  1. 1

    Send the campaign

    Email or SMS, now or scheduled; links are tracked automatically.

  2. 2

    Delivery comes in

    Delivered, failed, bounced and opted out update as providers report back.

  3. 3

    Engagement builds

    Opens, clicks per link, top locations and the funnel fill over hours and days.

  4. 4

    Follow up

    Add warm leads to a segment, send a follow-up, or read the Revenue tab.

Questions organizers ask

What metrics does Trybe show for an email campaign?

Targeted, delivered, failed, opened, clicked, purchased, opt-outs, bounces and spam reports, plus engagement over time, clicks per link, top locations, the funnel to purchase and a per-recipient timeline. Revenue metrics count tickets sold on Trybe.

What do I see for an SMS campaign?

Delivered, failed and opt-outs, clicks on the tracked links in the text, purchases and revenue, and a per-recipient timeline. Texts held for quiet hours show as paused until they go out.

How are purchases attributed to a campaign?

Through the campaign's tracked links. A fan who clicks and completes an order on Trybe fills the Purchased step; tickets sold on another platform cannot be attributed.

Does campaign analytics show revenue?

Yes. Delivery, opens, clicks, purchases, opt-outs and the funnel come with every campaign, and the Revenue tab adds revenue, ROI, average order value and revenue per recipient. Revenue is counted from orders completed on Trybe through the campaign's tracked links.

Can I see what one person did with my campaigns?

Yes. The campaign report has a per-recipient timeline, and the contact's Activity tab in Community lists every campaign they received, opened and clicked.

Do automations report the same way?

Yes. Every automation send runs as a campaign, so it has the same delivered, opened, clicked and purchased numbers, and the automation page links to it with Open the campaign.

Related features

  • Email analytics

    Delivered, opened, clicked, purchased: what every email campaign did, down to the person

  • SMS analytics

    Delivered, failed, opt-outs and clicks for every text, plus purchases and revenue

  • Campaign ROI & revenue

    For every token spent, what a campaign earned: revenue over time, average order value, revenue per recipient

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Traffic sources & attribution

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Campaign ROI & revenue

Try it on your next event

Free for organizers hosting on Trybe. No credit card, two-minute setup, works in English and French.

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