Traffic sources & attribution
Traffic sources & attribution tell organizers and promoters which channel brought each visit, order and contact: UTMs on every campaign link, tracked short links, promoter handles, Instagram DM rules and Meta ad links.
What you get
UTMs added to every campaign link by default, custom ones allowed
Tracked short links trybe.fm/r/… count clicks and carry attribution
Each order shows its source and the promoter who referred it
Contacts keep their first source forever: order, form, import, API…
Event traffic grouped Instagram, Facebook, Google, Direct, by country
Traffic sources & attribution in detail
Traffic sources & attribution is how Trybe answers “where did this sale come from?” for organizers and promoters. Every link in an email or SMS campaign becomes a tracked short link (trybe.fm/r/…) tagged with UTMs by default (utm_source=trybe.fm, medium email or sms), and you can add your own UTM parameters. Promoter links carry a handle remembered for 30 days per event, Instagram DM rules send their own tracked button, and Meta ads run through Trybe get a link per ad.
When a fan buys, the cart keeps every UTM, click id (fbclid, gclid, ttclid) and the landing URL, so the order shows its source: Email campaign, SMS campaign, Abandoned cart campaign, External or Direct, plus the referring promoter when there is one. The event overview groups visits as Instagram, Facebook, Google and Direct and lists visitors by country and promo code usage; My Page analytics show where its visitors come from. Contacts record their first source (order, form, import, API, manual, guest, transfer) and never lose it, so you can filter Community by how someone first found you.
How it works
Links get tagged
Campaign, promoter, DM and ad links carry UTMs and identifiers automatically.
Clicks are recorded
Short links log the click; promoter handles are remembered for 30 days.
The order remembers
At checkout the cart keeps UTMs, click ids and the landing URL.
Read it back
Orders, the event traffic block, campaigns and Community all show the source.
Questions organizers ask
Can I see where each ticket order came from?
Yes. Each order shows a traffic source (Email campaign, SMS campaign, Abandoned cart campaign, External, Direct) with its UTMs, and the referring promoter when a promoter link was used. The event overview groups visits by source and country.
Do I need to add UTMs myself?
No. Campaign links get utm_source and utm_medium by default, and you can add custom parameters. Promoter links and Meta ad links carry their own identifiers.
How long does attribution last?
A promoter link is remembered for 30 days per event. Campaign clicks are recorded on the cart when the fan buys through the tracked link, and automations claim revenue within 7 days of a send by default.
What is a tracked link on Trybe?
A short trybe.fm/r/… link that logs the click and redirects with the link's UTMs. Every link in a campaign uses one, and a promo code can be applied through it.
Does attribution work for events sold on another platform?
Clicks do. Launch pages and their links record the click and forward to the external ticket page with UTMs. The purchase itself happens elsewhere, so orders and revenue are not attributed.
Can I segment contacts by how they found me?
Yes. Every contact keeps a first source, and Segments has a Traffic source field. Community also has a Traffic source column and a ready-made view for people who came from a paid ad and never bought.
Related features
Promoter links
A tracked link for each promoter and event, with clicks, tickets and revenue, and every order marked with who brought it
Funnels
See where people drop off: from sent to bought for each campaign, from page view to purchase for each event, and from reach to sale for Meta ads
Meta Pixel & Conversions API
Your Meta Pixel on the event page and checkout, browser and server, so Meta ads optimize on real purchases