Funnels
Funnels show organizers and promoters where people drop off: per campaign from sent to purchased, per event from page view to purchase, and, for Meta ads run through Trybe, from reached to bought.
What you get
Campaign funnel: Sent, Opened, Clicked, Purchased, per email or SMS
Event funnel: page views, checkouts started, purchases
Warm leads listed: clicked but did not buy, with follow-up actions
Purchases counted at Trybe checkout, not modelled
Ads funnel from reached to bought when you run Meta ads in Trybe
Funnels in detail
Funnels show organizers and promoters where people fall out between seeing something and buying a ticket. Every email and SMS campaign has a funnel Sent → Opened → Clicked → Purchased, built from delivery events and from orders placed through the campaign's tracked links, with the status ladder underneath (delivered, bounced, unsubscribed, spam report and so on). Below it, a warm-leads banner counts the people who clicked but did not purchase and offers to add them to a segment or send a follow-up.
Each event page has its own funnel in visits over time: page views, checkouts started and completed purchases, with abandoned-cart returns shown separately. If you run Meta ads through Trybe, the campaign dashboard shows Reached → Clicked → Visited → Started checkout → Bought, where reach is labelled as Meta's number and the last steps are counted at Trybe checkout. Purchases in any funnel are real orders on Trybe, so launches for events sold elsewhere stop at the click. Revenue attached to a funnel is counted from those same orders, net of discounts.
How it works
Send or publish
Campaign links, event pages and ad links are all tracked by Trybe.
Steps fill in
Deliveries, opens, clicks, page views and checkouts are recorded as they happen.
Purchases close the loop
Orders completed on Trybe through those links fill the last step.
Act on the drop
Follow up warm leads, adjust the page or the offer, and compare the next send.
Questions organizers ask
What funnels does Trybe show?
A campaign funnel (Sent → Opened → Clicked → Purchased) for every email and SMS, and an event funnel (page views → checkouts started → purchases) on each event overview. Meta campaigns run through Trybe add an ads funnel from reached to bought.
How does Trybe know a purchase came from a campaign?
Every campaign link is a tracked short link with UTMs. When a fan clicks it and completes an order on Trybe, the order's attribution names the campaign, which fills the Purchased step.
What can I do with people who clicked but did not buy?
The campaign report counts them and offers Add to segment or Send follow-up. A second message or a promo code can then go only to warm leads.
Do funnels work for events sold on another platform?
Partly. For launches, campaign funnels stop at Clicked and the launch page counts views and clicks to the external ticket page. Purchases and revenue only exist when tickets are sold on Trybe.
Do funnels show revenue as well as counts?
Yes. The funnel shows sent, opened, clicked and purchased counts, and the Revenue tab adds ROI, average order value and revenue per recipient for tickets sold on Trybe.
Is the ads funnel Meta's data or Trybe's?
Both, labelled. Reached and clicked come from Meta; visited, started checkout and bought are counted by Trybe from visits and completed orders through the ad's own tracked link. The two will differ, and both are shown.
Related features
Page views & conversion
See how many people viewed your event page, how many started checkout and how many bought
Campaign analytics
Delivered, opened, clicked, purchased, opted out and revenue earned, per email and SMS campaign
Meta Pixel & Conversions API
Your Meta Pixel on the event page and checkout, browser and server, so Meta ads optimize on real purchases