Page views & conversion
Page views & conversion shows organizers and promoters how an event page performs: page views and unique visitors by day, checkouts started, abandoned carts that returned, and the share of visitors who bought.
What you get
Page views and unique visitors, by day, with a period picker
Checkouts started and abandoned carts that came back, on one chart
Conversion rate from visitors to buyers per event
Pre-sales and launches show sign-ups, emails and phones captured
Page visits across all events in Reporting
Page views & conversion in detail
Page views & conversion tells organizers and promoters whether an event page is doing its job. The event overview charts visits over time: page views, unique visitors, checkouts started, returns from abandoned-cart reminders and the abandoned carts that were completed, so you can see the step where people drop. The conversion rate, visitors who became buyers, sits next to it, and the traffic block shows where visitors came from and which countries.
When an event is in pre-sale, the page reports sign-ups, page views and the emails and phone numbers captured instead of sales, and once tickets go live you see how many pre-sale sign-ups matched a sale. Launches for events sold elsewhere report page views, sign-ups and captured contacts too, but not purchases, since those happen on the other platform. Reporting adds page visits across all events and a visits-over-time chart. The numbers are counts of real visits and orders; there is no A/B testing or heatmap tool, and a period with no recorded data shows a dash rather than a zero.
How it works
Share the page
Every visit to your event page counts as a page view, with its source.
Watch the steps
Visits over time shows page views, checkouts started and abandoned carts that returned.
Read the rate
The conversion rate shows the share of visitors who bought in the period.
Fix the gap
Low traffic: send a campaign or share again. Many starts, few buys: check prices, ticket types or checkout questions.
Questions organizers ask
Can I see how many people visited my event page?
Yes. The event overview shows page views and unique visitors over time with a period picker, and Reporting totals page visits across all your events.
How does Trybe calculate the conversion rate?
Visitors who completed a purchase divided by visitors to the event page over the selected period. Checkouts started are shown too, so you can see the drop-off between viewing, starting and paying.
Can I see abandoned carts?
Yes. Visits over time includes checkouts started, returns from abandoned-cart reminders and abandoned carts that were completed. Trybe's abandoned-cart automation sends the reminder by push or email on its own.
What do I see for a pre-sale event?
Sign-ups, page views, emails captured and phone numbers captured while tickets are hidden. Once the event is on sale, you also see the share of sign-ups that matched a sale.
Do launches track conversion?
Launches track page views, sign-ups and captured emails and phones, plus clicks to the external ticket page. Purchases happen on the other platform, so there is no purchase step or revenue for a launch.
Does Trybe offer A/B testing of event pages?
No. Trybe reports real page views, checkouts and purchases per event and per period. You can compare periods or events in Reporting, but there is no split-testing tool.
Related features
Funnels
See where people drop off: from sent to bought for each campaign, from page view to purchase for each event, and from reach to sale for Meta ads
Traffic sources & attribution
Every campaign link, promoter link, DM and ad is tracked, so each order and contact shows where it came from
Live event dashboard
Tickets sold, net revenue, orders, going count, check-ins, sources and promo codes, updating while you sell