Email analytics
Per-campaign email reporting for organizers and promoters: delivery, opens, clicks, link performance, top locations, a Sent-to-Purchased funnel, revenue and ROI.
What you get
Delivered, failed, opened, clicked, purchased and opted out, per campaign
Engagement over time by hour, day or week
Link performance shows which button people clicked
Funnel from Sent to Opened, Clicked and Purchased
Warm leads: everyone who clicked but did not buy, ready to follow up
Email analytics in detail
Email analytics show organizers and promoters what each email campaign did once it left. The campaign page starts with the targeted audience and delivery: delivered, failed, bounced, and spam reports. Then engagement: opened, clicked, opt-outs, with a chart of engagement over time that you can read by hour, day or week to see when people opened. Link performance lists every tracked link with its clicks, so you know whether the ticket button or the line-up link did the work; top locations show where readers are.
The funnel runs Sent, Opened, Clicked, Purchased, and a per-recipient timeline shows what one person received, opened and clicked. When tickets are sold on Trybe, purchases are attributed through the tracked links; the Revenue tab adds revenue over time, ROI, average order value and revenue per recipient. A warm-leads banner counts the people who clicked but did not purchase and lets you add them to a segment or send a follow-up in one step.
How it works
Send a campaign
Every email campaign is tracked automatically; there is nothing to set up.
Watch delivery and opens
Within the first hours, see delivered, failed, opened and clicked, and the engagement chart filling in.
Read links and locations
Check which links were clicked and where your readers are.
Act on the results
Follow the funnel to purchases, open the Revenue tab, and follow up with warm leads who clicked but did not buy.
Questions organizers ask
What does Trybe track for an email campaign?
Targeted audience, delivered, failed, bounced and spam reports; opened, clicked, opt-outs; engagement over time; clicks per link; top locations; and the funnel Sent, Opened, Clicked, Purchased. Each recipient also has an activity timeline.
Can I see the revenue an email generated?
Yes, when tickets are sold on Trybe. The Revenue tab shows revenue over time, ROI, average order value and revenue per recipient.
How does Trybe know a purchase came from my email?
Every link in a campaign is a tracked link with UTM parameters. When someone clicks and completes an order on Trybe, the order records the campaign as its source.
Can I follow up with people who clicked but did not buy?
Yes. The campaign page shows how many people clicked without purchasing and offers two actions: add them to a segment or send them a follow-up campaign.
Why are some emails marked failed or bounced?
Failed means the email could not be handed to the recipient's provider; bounced means the provider refused it, often because the address no longer exists. Both are listed so you can clean your list.
Do I get the same analytics for SMS?
SMS campaigns report delivered, failed, opt-outs, clicks on tracked links, purchases and revenue. Opens do not exist for text messages.
Related features
Campaign analytics
Delivered, opened, clicked, purchased, opted out and revenue earned, per email and SMS campaign
Campaign ROI & revenue
What each email, text and automation earned, with revenue over time, average order value, revenue per recipient and the credits it used
Funnels
See where people drop off: from sent to bought for each campaign, from page view to purchase for each event, and from reach to sale for Meta ads