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Part of Email & SMS

Email analytics

Per-campaign email reporting for organizers and promoters: delivery, opens, clicks, link performance, top locations, a Sent-to-Purchased funnel, revenue and ROI.

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What you get

  • Delivered, failed, opened, clicked, purchased and opted out, per campaign

  • Engagement over time by hour, day or week

  • Link performance shows which button people actually clicked

  • Funnel from Sent to Opened, Clicked and Purchased

  • Warm leads: everyone who clicked but did not buy, ready to follow up

What is Email analytics?

Email analytics show organizers and promoters what each email campaign did once it left. The campaign page starts with the targeted audience and delivery: delivered, failed, bounced, and spam reports. Then engagement: opened, clicked, opt-outs, with a chart of engagement over time that you can read by hour, day or week to see when people actually opened. Link performance lists every tracked link with its clicks, so you know whether the ticket button or the line-up link did the work; top locations show where readers are. The funnel runs Sent, Opened, Clicked, Purchased, and a per-recipient timeline shows what one person received, opened and clicked. When tickets are sold on Trybe, purchases are attributed through the tracked links; the Revenue tab adds revenue over time, ROI, average order value and revenue per recipient. A warm-leads banner counts the people who clicked but did not purchase and lets you add them to a segment or send a follow-up in one step.

How it works

  1. 1

    Send a campaign

    Every email campaign is tracked automatically; there is nothing to set up.

  2. 2

    Watch delivery and opens

    Within the first hours, see delivered, failed, opened and clicked, and the engagement chart filling in.

  3. 3

    Read links and locations

    Check which links were clicked and where your readers are.

  4. 4

    Act on the results

    Follow the funnel to purchases, open the Revenue tab, and follow up with warm leads who clicked but did not buy.

Questions organizers ask

What does Trybe track for an email campaign?

Targeted audience, delivered, failed, bounced and spam reports; opened, clicked, opt-outs; engagement over time; clicks per link; top locations; and the funnel Sent, Opened, Clicked, Purchased. Each recipient also has an activity timeline.

Can I see the revenue an email generated?

Yes, when tickets are sold on Trybe. The Revenue tab shows revenue over time, ROI, average order value and revenue per recipient.

How does Trybe know a purchase came from my email?

Every link in a campaign is a tracked link with UTM parameters. When someone clicks and completes an order on Trybe, the order records the campaign as its source.

Can I follow up with people who clicked but did not buy?

Yes. The campaign page shows how many people clicked without purchasing and offers two actions: add them to a segment or send them a follow-up campaign.

Why are some emails marked failed or bounced?

Failed means the email could not be handed to the recipient's provider; bounced means the provider refused it, often because the address no longer exists. Both are listed so you can clean your list.

Do I get the same analytics for SMS?

SMS campaigns report delivered, failed, opt-outs, clicks on tracked links, purchases and revenue. Opens do not exist for text messages.

Related features

  • Campaign analytics

    Delivered, opened, clicked, purchased, opted out and revenue earned, per email and SMS campaign

  • Campaign ROI & revenue

    For every token spent, what a campaign earned: revenue over time, average order value, revenue per recipient

  • Funnels

    Sent → Opened → Clicked → Purchased for campaigns, views → checkout → bought for events, seen → sold for ads

Previous

Targeted sends

Next

SMS campaigns

Try it on your next event

Free for organizers hosting on Trybe. No credit card, two-minute setup, works in English and French.

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