Automations
Automations run when a fan does something: follows you, buys a ticket, leaves a cart, has your event tomorrow. Trybe then sends the email or text, creates a unique promo code or updates a list, on its own, every time.
See the Automations page →What you get
Twelve triggers, from new purchase and abandoned cart to a scan at the door
Steps: email, text, unique promo code, list changes, waits and branches
One free reminder set up by Trybe, plus seven templates to start your own
Guardrails: daily cap per person, stop rules, quiet hours, opt-outs
Revenue attributed by promo code, by link or inferred within 7 days
Automations in detail
Automations are flows that run on their own when fans act, made for organizers and promoters who don't want to send every message by hand. An automation starts from a trigger: new follower, new purchase, abandoned cart, refund request, before an event, after an event, event goes live, added to a list, birthday, or anything recorded in your data such as a scan at the door. It then runs steps: send an email, send a text, create a promo code unique to that person, schedule a campaign, add to or remove from a list, set a contact property or leave a note for your team, with waits, conditions and if/otherwise branches in between.
Trybe sets up one automation for you, the abandoned checkout reminder, and its sends are free; in the ones you build, an email uses 1 credit per run and a text 10 credits per part in Canada and the US or 25 elsewhere, and every paid event on Trybe adds 5,000 free credits. A daily cap per person, honoured unsubscribes, quiet hours and mandatory stop rules protect your fans. Every run leaves a trace, and revenue is attributed by promo code, by link or inferred within 7 days.
How it works
Pick a trigger
Start from one of the seven templates or choose what starts yours: a purchase, an abandoned cart, 24 hours before an event, a new follower.
Add the steps
Send an email or text, create a promo code, update a list, add waits and if/otherwise branches. The canvas shows the whole flow, from trigger to goal, on one screen.
Test, then switch on
Run a test to yourself, read the cost per run and the guardrails, then activate. Only activity from now on is included, never your existing records.
Read every run
Each run shows what was sent, opened and clicked, why anyone was skipped, and the revenue Trybe can claim. Failed runs can be retried.
Questions organizers ask
What can an automation react to?
Twelve triggers: new follower, new purchase, abandoned cart, refund request, before an event, after an event, event goes live, added to a list, birthday, someone enters a segment, someone leaves a segment, and something in your data, which covers any recorded interaction such as a door scan. Each trigger can be narrowed with filters, for example to one event only.
What can an automation do once it starts?
Send an email or a text to the fan, to you or to a teammate, create a promo code unique to that person, schedule a campaign, add to or remove from a list, set a contact property or add a note. Between steps you can wait, continue only if a condition holds, or split into if/otherwise paths.
How much do automations cost to run?
The abandoned checkout reminder Trybe sets up for you sends for free, and so do emails to yourself or your team. In automations you build, an email step uses 1 credit per run and a text 10 credits per part in Canada and the US or 25 elsewhere, and every paid event on Trybe adds 5,000 free credits. Trybe shows the cost per run before you switch anything on.
Will automations spam my fans?
No. Trybe caps automated messages per person per day across all your automations, honours unsubscribes everywhere, requires a stop rule on every wait and holds texts due before 9 AM or after 9 PM in the recipient's time zone. Running out of credits pauses runs instead of skipping people, and nothing is charged.
Can I test an automation before it goes live?
Yes. A test run sends every email and text to you only, creates test promo codes and never touches money. When you activate, Trybe spells out what will happen, that only new activity counts and how many credits you have left.
Do I need to sell tickets on Trybe to use automations?
No. New follower, added to a list, event goes live and birthday work for any organizer or promoter, including events sold elsewhere through Launches. Purchase, abandoned cart and refund triggers, and revenue attribution, rely on Trybe checkout.
Related features
Ready-made automations
An abandoned checkout reminder that Trybe runs for free, plus seven templates to start from, like welcome, purchase confirmation and feedback
Triggers & actions
Twelve triggers, seven actions, waits and if/otherwise branches: build the exact flow you have in mind
Abandoned cart recovery
Trybe notices a cart that was started but not paid and brings the fan back by push notification or email