Triggers & actions
A trigger is the moment an automation starts: a purchase, a cart left behind, a scan at the door. Actions are what Trybe does next: email, text, promo code, list changes. Waits, conditions and branches tie them together.
See the Automations page →What you get
Twelve triggers, including any interaction recorded in your data
Seven actions: email, text, promo code, campaign, lists, property, note
Wait for a duration, a date or a set time before the event
Only continue if… and if/otherwise branches on one canvas
Re-entry rules: once ever, once per event, at most once a day or every time
Triggers & actions in detail
Triggers and actions are the building blocks of every Trybe automation, for organizers and promoters. A trigger is what starts the run: New follower, New purchase, Abandoned cart, Refund request, Before an event, After an event, Event goes live, Added to a list, Birthday, Someone enters a segment, Someone leaves a segment, or Something in your data, any recorded interaction such as a door scan. Filters narrow a trigger, for example to one event.
Actions are what Trybe does next: send an email, send a text, create a promo code unique to the person, schedule a campaign to a whole segment, add to or remove from a list, set a contact property, or add a note for your team. Messages can go to the fan, you or a teammate. Between actions, Wait holds for a duration, until a date or until a set time before the event, at the hour you choose; Only continue if… checks a condition; If / Otherwise splits the path. Re-entry rules decide if a person goes through once ever, once per event, at most once a day or every time.
How it works
Choose the trigger
Pick what starts the run and add filters so only the right cases enter: one event, one list, one kind of interaction.
Stack the actions
Add actions on the canvas: email, text, promo code, campaign, list, property, note.
Shape the timing
Insert waits with a stop rule, Only continue if… checks, and If / Otherwise branches. Set how often the same person can re-enter.
Activate and watch
Review the cost per run and switch on. Each run's trace shows the trigger, every action, every wait and every condition it met.
Questions organizers ask
Which triggers can start an automation?
Twelve: New follower, New purchase, Abandoned cart, Refund request, Before an event, After an event, Event goes live, Added to a list, Birthday, Someone enters a segment, Someone leaves a segment and Something in your data. The last one turns any interaction Trybe records, such as a door scan, into a trigger.
What is the difference between a trigger filter and a condition?
A filter sits on the trigger and decides who enters at all, for example only purchases for one event. A condition sits between steps: Only continue if… stops the run when it fails, and If / Otherwise sends people down two different paths.
How do waits work in an automation?
A Wait step holds the run for a duration, until a date, or until a set time before the event, and can land at a chosen hour so a message arrives at 10 AM rather than 3 AM. Every wait needs a stop rule, such as “they bought a ticket”, so the run is cancelled if the situation changes.
Can an automation message my team instead of the fan?
Yes. Any email or text can go to the fan, to you or to a team member, and emails to you or your team are free. The Add a note action leaves context on the contact for whoever handles it next.
Can one automation reach a whole segment?
Yes, with the Schedule a campaign action, the only step that targets a whole segment rather than the person who triggered the run. It is useful after Event goes live, for example, to announce the event to a saved segment.
Should I start from a template or a blank canvas?
Both open the same canvas editor. A template fills in the trigger, steps and message for a common moment, and you edit the blanks it asks for. A blank canvas starts from a trigger you choose, then you add steps, waits, conditions, if/otherwise branches and a goal.
Related features
Automations
Flows that run on their own when fans follow, buy, abandon a cart or have an event coming up
Guardrails & consent
A daily cap per person, honoured unsubscribes, stop rules on every wait and quiet hours, enforced by Trybe
Segments
Live audiences built from rules: people join and leave on their own as they buy, open, attend or move