Email Marketing
Send professional email campaigns to promote your events. Drag-and-drop builder, templates, and analytics to drive ticket sales through email.
Drag-and-drop email designer with templates
Mobile-responsive email templates
Personalization with customer names and details
A/B testing for subject lines and content
Email deliverability optimization
Access detailed documentation, FAQs, step-by-step tutorials, use cases, and customer reviews
Email Campaign Builder is the professional email marketing platform built exclusively for event organizers, promoters, and artists who need to drive ticket sales through targeted email promotions. Whether you're announcing new concert dates, sending early bird ticket offers, or reminding fans about upcoming festival lineups, our drag-and-drop email system enables you to create beautiful, mobile-responsive campaigns that convert subscribers into ticket buyers. The platform provides professional email templates designed specifically for event promotion, from minimalist announcements to bold festival posters that showcase your lineup and ticket links. With personalization capabilities, you can address each fan by name, reference their past event attendance, and recommend similar shows based on their preferences. Every email includes optimized ticket purchase buttons that drive fans directly to checkout with pre-filled cart links. Event professionals across music, sports, and entertainment industries send over 5 million promotional emails monthly through Trybe Nest, achieving an average 22% open rate and 3.5% click-through rate - significantly higher than the industry average of 18% and 2.1%. The system integrates seamlessly with your attendee database, automatically segmenting fans who attended past events for targeted follow-up campaigns. A/B testing lets you optimize subject lines and content, while deliverability optimization ensures emails land in inboxes instead of spam folders.
Use our drag-and-drop email builder with pre-designed templates for events. Simply upload your event poster, add ticket links, customize colors to match your brand, and send. No HTML or design expertise required. Templates are mobile-responsive automatically.
Yes! Insert personalization tokens like {{firstName}}, {{lastEvent}}, and {{ticketsPurchased}}. For example: "Hey Sarah, we loved seeing you at Summer Fest! Here's early access to our next show." Personalized emails see 26% higher open rates.
Our deliverability optimization includes SPF/DKIM authentication, spam score checking before sending, automatic list cleaning (removing inactive emails), and reputation monitoring. We maintain 98% inbox placement rate versus 75% industry average for event emails.
Absolutely! Create two subject line variations and we automatically send each to 15% of your list. After 2 hours, the winning version (higher opens) sends to the remaining 70%. On average, A/B testing increases open rates by 15-20%.
Segment fans by past event attendance, ticket purchase history, location, VIP status, and engagement level. For example, send "Hey NYC fans who attended our last 3 shows" with exclusive presale access. Segmented campaigns have 3x higher conversion rates.
Yes! Schedule campaigns days or weeks in advance. Our send time optimization analyzes when your fans typically open emails and automatically delivers at their peak engagement times. For most event audiences, Tuesday-Thursday at 10am-2pm performs best.
Choose from 50+ templates including Festival Lineup Announcements, Early Bird Ticket Offers, Event Reminders (24hr, 1 week), Sold Out Waitlist Notifications, Presale Access Codes, and Post-Event Thank You emails. All templates include prominent ticket purchase buttons.
Real-time analytics show opens, clicks, ticket purchases, and revenue generated per campaign. See which email drove the most sales, geographic heatmaps of opens, device breakdown (mobile vs desktop), and unsubscribe rates. Export data to CSV for reporting.
Yes! Set up automated post-purchase emails with event details, parking info, lineup additions, and merchandise upsells. Automated sequences can send confirmation immediately, reminder 1 week before, and thank you after the event. Reduces support inquiries by 60%.
Send to unlimited contacts. Whether you have 500 fans or 500,000, pricing scales based on volume. Most event organizers have 5,000-50,000 email subscribers. We handle enterprise festival lists of 1M+ contacts with no performance issues.
Embed signup forms on your website, create Instagram story swipe-up links to join your list, and offer exclusive presale access for email subscribers. Automatically add ticket buyers to your list (with consent). Average growth: 200-500 new subscribers per event.
Yes! Create automated sequences like: Email 1 (event announcement), wait 3 days, Email 2 (early bird reminder to non-purchasers only), wait 3 days, Email 3 (last chance offer). Target only fans who opened but didn't buy, increasing conversion by 25%.
1
Select from 50+ event-specific templates designed for announcements, ticket offers, reminders, and presale access. Templates include prominent ticket buttons, event details sections, and social sharing links. All templates are mobile-responsive and tested across Gmail, Outlook, Apple Mail.
2
Drag-and-drop builder lets you upload event posters, add ticket links, customize colors, insert text blocks, and arrange layout. Add personalization tokens for fan names and past attendance. Preview mobile and desktop versions before sending.
3
Choose who receives the campaign: all subscribers, past attendees only, specific geographic region, VIP fans, or custom segments. Exclude recent purchasers or inactive subscribers. Audience size and estimated reach shown before sending.
4
Create subject line variations for A/B testing. Set send time or enable optimization for automatic delivery at peak engagement times. Schedule campaigns for future dates or send immediately. Spam score checker validates before sending.
5
Monitor real-time opens, clicks, and ticket purchases. See exactly how much revenue each campaign generated. Compare performance across campaigns to identify best-performing subject lines and content. Use insights to optimize future sends.
Drive Ticket Sales with Targeted Email Campaigns
Music promoters use email to announce new shows, send early bird offers to past attendees, and remind fans about upcoming concerts. Segment fans by music genre preferences and past attendance for highly targeted campaigns that convert.
Announce new show dates to 10,000+ fans with one send
Send presale codes exclusively to email subscribers (creates FOMO)
Early bird reminders to fans who haven't purchased yet
Festival lineup announcements with phase 1, 2, 3 artist reveals
Geotargeted campaigns for fans within 50 miles of venue
Post-event emails thanking attendees and promoting next show
Multi-Phase Festival Promotion Email Sequences
Festival producers send automated email sequences over months: save-the-date announcements, lineup reveals, early bird offers, tier pricing increases, camping add-ons, and day-of logistics. Each email drives incremental ticket sales.
Automated 6-month email sequence from announcement to festival day
Lineup reveal emails generating 40% of total ticket sales
Tiered pricing emails creating urgency ("Tier 1 sold out, Tier 2 now available")
Camping and VIP upgrade cross-sell emails to ticket buyers
Last-chance emails before sellout driving final sales push
Post-festival survey emails for next year's planning insights
Direct-to-Fan Email Marketing Without Middlemen
Musicians and DJs build direct relationships with fans through email, bypassing social media algorithms. Send tour announcements, exclusive merch drops, and meet-and-greet opportunities directly to superfans who engage most.
Own your fan relationships instead of relying on Instagram algorithm
Tour announcement emails to 20,000+ fans generating immediate sales
VIP meet-and-greet packages sent exclusively to email subscribers
Merch drop announcements with pre-order links
Personalized birthday emails to fans with discount codes
Fan-only content (unreleased tracks, behind-the-scenes) building loyalty
“Email campaigns generate 40% of our total ticket sales. We send early bird offers to our 25,000 subscriber list and sell 500-800 tickets within 24 hours every time. The A/B testing increased our open rates from 18% to 26%. Best ROI of any marketing channel.”
Tyler Martinez
Electronic Music Promoter
“Ran a 6-month email campaign for our festival. Lineup announcement email had 31% open rate and drove 2,000 ticket sales in the first weekend. The automated sequences sent reminder emails without us touching anything. Saved our marketing team 40 hours of manual work.”
Lisa Chen
Festival Director
“Built my email list to 15,000 fans over 2 years. When I announce new tour dates via email, I sell 200-300 tickets before even posting on Instagram. The personalization features make every fan feel special - "Hey Marcus, you came to 4 of my shows last year!"”
DJ Alex Rivera
Touring Artist
“The drag-and-drop builder is so simple that our intern creates beautiful campaign emails in 10 minutes. No design skills needed. We send 2-3 campaigns per week to our 8,000 subscribers promoting different shows. Email drives 35% of our ticket revenue.”
Rebecca Stone
Venue Marketing Manager
“Segmentation is powerful. We send different emails to NYC fans versus LA fans, highlighting shows in their city. Open rates jumped from 15% to 28% when we started segmenting. The revenue tracking shows exactly which campaigns work best.”
Marco Santos
Hip Hop Promoter
Ready to transform your events? Take the first step and explore the possibilities today!