Email campaigns
Email campaigns for organizers and promoters: pick an audience, start from one of 100 templates, send now or later, then see who opened, clicked and bought.
What you get
Free and unlimited for campaigns about your events on Trybe
100 templates made for nightlife and social events, plus your own
Every link is tracked and UTM-tagged, so orders show their source
Smart Send spreads delivery over 1 to 2 hours to protect deliverability
Per-campaign results: delivered, opened, clicked, purchased
Email campaigns in detail
Email campaigns let organizers and promoters send email to their community from the same dashboard that runs their events. Campaigns about your events on Trybe are free and unlimited, and newsletters and emails about events sold elsewhere (launches) use 1 credit each. You choose who receives the campaign: contacts, subscribers, participants of an event, a list or a saved segment, and duplicates are removed automatically.
You start from one of 100 Trybe templates or one of your own saved designs, edit it in the builder, send yourself a test, then send immediately, use Smart Send (delivery spread over 1 to 2 hours) or schedule a date and time. Every email carries a locked unsubscribe footer, and every link is tracked with UTM parameters so purchases can be traced back to the campaign. After sending, the campaign page shows delivered, opened, clicked and purchased counts; revenue and ROI figures exist for tickets sold on Trybe.
How it works
Pick your audience
Choose contacts, subscribers, an event's participants, a list or a segment. Trybe shows the number of unique recipients.
Choose a template
Start from one of 100 Trybe templates or a saved design, then edit the text, images and links in the builder.
Test and send
Send yourself a test, then send now, use Smart Send or schedule a date, time and time zone.
Read the results
Follow delivered, opened, clicked and purchased on the campaign page, and follow up with people who clicked but did not buy.
Questions organizers ask
How much does it cost to send email campaigns on Trybe?
Nothing for campaigns about your events on Trybe, which are free and unlimited. A newsletter, or an email about an event sold elsewhere (a launch), uses 1 credit per email. Your first account comes with 400 free credits, every paid event on Trybe adds 5,000, and credits never expire.
Who can I send an email campaign to?
Any audience in your Community: all contacts, subscribers, participants of an event, a list (including pre-sale sign-ups and imports) or a saved segment. You can combine several; Trybe removes duplicates and skips people who have not consented to marketing email.
Do I need to sell tickets on Trybe to use email campaigns?
No. Promoters and organizers whose events are ticketed elsewhere create a launch and reach its audience by email. Revenue attribution, however, only exists for tickets sold on Trybe.
Can I use my own email design?
Yes. Start from one of 100 Trybe templates or build your own in the drag-and-drop builder and save it under My templates. Version history lets you restore an earlier version.
Can I remove the unsubscribe footer?
No. The footer is locked on every marketing email to meet CASL, CAN-SPAM and GDPR requirements, and it protects your deliverability: a one-click unsubscribe is better than a spam report. Event updates to ticket holders use a separate transactional purpose.
How do I know if a campaign sold tickets?
Every link in the email is tracked, so an order placed after a click is attributed to the campaign. The campaign page shows a Sent, Opened, Clicked, Purchased funnel; the Revenue tab (revenue, ROI, average order value) covers tickets sold on Trybe.
Related features
Email templates & builder
100 templates for nightlife and social events, a drag-and-drop builder and version history
Targeted sends
Send each campaign to the right people: participants, subscribers, lists, locations or saved segments
Email analytics
Delivered, opened, clicked, purchased: what every email campaign did, down to the person