Instagram DMs
Connect your Instagram Business account and set rules: when someone comments on a post or reel, or replies to a story, Trybe sends them a DM with a button to your tickets and replies publicly.
See the Instagram DMs page →What you get
Trigger on any comment or on keywords you choose, with exclusions
The DM carries a button to an event, your My Page or any URL
Up to 4 rotating public replies keep the comments section alive
Apply a rule to all posts and reels, story replies or up to 4 chosen posts
Sends, views, clicks and revenue reported per rule
Instagram DMs in detail
Instagram DMs turn comments on your posts into ticket sales while you are busy. Organizers and promoters connect an Instagram Business account through Meta's official API, then create rules: when someone comments on a post or a reel, or replies to a story, Trybe sends that person a direct message with a button such as View tickets that opens your event on Trybe, your My Page or any URL, and posts a public reply under the comment so the thread shows the link is on its way.
A rule can fire on any comment or only on keywords you choose, with words to exclude, and can cover all posts and reels, story replies or up to 4 selected posts. You write the DM text, the button label and up to 4 public replies that rotate. Rules are Draft, Live or Paused, and each reports sends, views, clicks and, for tickets sold on Trybe, revenue. Someone comments TICKETS on your post; Trybe sends them the link while you are still on stage. On the free plan one auto-reply runs at a time; Pro removes the limit.
How it works
Connect Instagram
In Marketing, Settings, connect your Instagram Business account through Meta's official login.
Create a rule
Choose the posts (all, story replies or up to 4 selected), the trigger (any comment or keywords) and the destination.
Write the messages
The DM text, the button label such as View tickets, and up to 4 public replies.
Go live and measure
Set the rule to Live. Watch sends, views, clicks and revenue per rule, and pause it any time.
Questions organizers ask
How does Instagram comment-to-DM work on Trybe?
You connect your Instagram Business account and create a rule: pick the posts, the trigger (any comment or specific keywords) and the destination. When someone comments, Trybe sends them a DM with a button to your tickets and posts a public reply.
Which Instagram account do I need?
An Instagram Business account, connected through Meta's official API from Marketing, Settings, Instagram. A personal account cannot be connected: Meta's API for automated DMs requires a business account.
Can the DM send people to my ticket page?
Yes. The button in the DM can open one of your events on Trybe, your My Page or an external URL. Links are tracked, so orders that follow are attributed to the rule.
Can I trigger on a keyword like TICKETS only?
Yes. Choose comments with keywords and list them, plus words to exclude if needed. Or trigger on any comment on the post. Story replies can be a trigger as well.
Does Trybe also reply publicly to the comment?
Yes. You write up to 4 public replies and Trybe rotates them under the comments, so the thread shows the link was sent without repeating the same sentence every time.
Does this work if my tickets are sold elsewhere?
Yes. The rules work for events ticketed on Trybe and for launches of events hosted elsewhere; the button can open your Trybe page or an external URL. Revenue attribution exists for tickets sold on Trybe.
Related features
Instagram icebreakers
Up to 4 suggested questions when someone opens a DM with you, each answered automatically
Instagram DM analytics
Sends, views, clicks and revenue for every DM rule, with its status at a glance
Traffic sources & attribution
Every campaign link, promoter link, DM and ad is tracked, so each order and contact shows where it came from