Instagram DM analytics
Each Instagram DM rule reports how many DMs were sent, viewed and clicked, and how much revenue followed for tickets sold on Trybe, so you know which posts and keywords sell.
See the Instagram DMs page →What you get
Sends, views and clicks counted per rule
Revenue attributed to the rule for tickets sold on Trybe
Compare rules to see which post or keyword sells
Status Draft, Live or Paused visible in the list
Orders show the Instagram DM rule as their source
Instagram DM analytics in detail
Instagram DM analytics show organizers and promoters what each comment-to-DM rule produced. For every rule Trybe counts sends (DMs delivered after a comment or story reply), views (people who opened the DM), clicks (people who tapped the button) and, when the button leads to an event ticketed on Trybe, revenue from the orders that followed. Because the button is a tracked link, each order records the rule as its source, and the contact keeps that first source in your Community.
The list shows every rule with its status, Draft, Live or Paused, so you can see at a glance which are running. Comparing rules tells you which post, which keyword or which destination sells, and lets you pause the ones that only generate comments. Revenue attribution only exists for tickets sold on Trybe; for launches of events hosted elsewhere you still see sends, views and clicks.
How it works
Run a rule
Set a comment-to-DM rule to Live; tracking is automatic.
Watch the counters
Sends, views and clicks update as people comment, open the DM and tap the button.
Follow the revenue
For events ticketed on Trybe, orders that follow a tap are attributed to the rule.
Adjust and repeat
Compare rules, pause the ones that do not sell, and reuse what works for the next post.
Questions organizers ask
What does Trybe measure for an Instagram DM rule?
Sends, views, clicks and revenue. Sends are DMs delivered after a comment or story reply, views are DMs opened, clicks are taps on the button, and revenue comes from orders on Trybe attributed to the rule.
How is revenue attributed to an Instagram DM?
The button in the DM is a tracked link. When the person completes an order on Trybe after tapping it, the order records the rule as its source and its revenue is counted for the rule.
Can I compare two posts or two keywords?
Yes. Create a rule per post or per keyword and compare their sends, views, clicks and revenue in the list. Pause the ones that do not convert.
Do I see revenue for an event ticketed elsewhere?
No. Revenue attribution only exists for tickets sold on Trybe. For a launch, the rule still reports sends, views and clicks.
Where do I see the status of my rules?
In the Instagram DMs list: each rule is Draft, Live or Paused, next to its metrics. You can pause or resume a rule from there.
Do these numbers appear in my Community?
Yes. Contacts who bought after an Instagram DM keep Instagram as their first source, and orders show the rule as their traffic source, so you can build a segment of people who came from Instagram.
Related features
Instagram DMs
Someone comments TICKETS on your post; Trybe sends them the link by DM while you're still on stage
Instagram icebreakers
Up to 4 suggested questions when someone opens a DM with you, each answered automatically
Campaign analytics
Delivered, opened, clicked, purchased, opted out and revenue earned, per email and SMS campaign