Trybe
Create account
Trybe
Organizers
Pricing
Sign inCreate account
Your page23 themes. Paste your Linktree and Trybe rebuilds it.Tickets & salesUnlimited tiers, bundles, waitlists and add‑ons.At the doorCheck-in on any phone, door sales and guest lists.Email, SMS & DMsOne list, three channels, 100 email templates.AutomationsEight ready-made flows, with a daily cap per person.Meta adsA tracked link per ad, counted at checkout.AudienceEvery buyer and subscriber, with their consent.Get paid0% organizer fees. Payouts on your schedule.ReportingLive dashboard, funnels and segments.
Your page
Tickets & sales
Email, SMS & DMs
Meta ads
Audience

Trybe gives organizers and promoters one account for the whole night. Sell tickets and receive the whole price, or keep selling where you already do, then fill the room with texts, emails, Instagram DMs and ads that count real tickets.

Create a free accountSee all 90 features →

Trybe for

OrganizersYour events, sold on Trybe or anywhere.PromotersYour page, links and list. No ticketing needed.FestivalsMulti-day events, themes and guest lists at scale.VenuesWeekly nights, door sales and regulars who come back.Artists & DJsLink in bio, releases and every fan in one list.

What you can do

Sell more ticketsTiers, pre-sales and paid waitlists, with 0% organizer fees.Bring fans backFollow-ups that send themselves around every event.Turn comments into salesFans comment TICKETS and get the link in their DMs.Fill the room with adsFacebook and Instagram ads, with sales verified at checkout.Help your crowd meetPeople going match and chat before the doors open.
  1. Home
  2. Features
  3. Meta ads
  4. Sales and awareness campaigns

Sales and awareness campaigns

Two goals, chosen per campaign. Sell tickets asks Meta to find people likely to start checkout or buy, using the pixel events Trybe fires. Get the word out asks for reach, for a new night, a line-up reveal or a pre-sale.

See the Meta ads page →
Create your free accountBook a 15-min call

What you get

  • Sell tickets: delivery optimized for people likely to start checkout or buy

  • Get the word out: optimized for reach when you need a first wave

  • Results follow the goal; ticket sales always show under Tracked by Trybe

  • Optimized on real pixel events: page views, carts, checkouts, purchases

  • Retarget page visitors and checkout starters in a follow-up sales campaign

Sales and awareness campaigns in detail

Sales and awareness campaigns are the two goals a Trybe Meta campaign can have, for organizers and promoters. Sell tickets asks Meta to show the ads to people likely to start checkout or buy, using the pixel events Trybe fires from your event and checkout pages: ViewContent, AddToCart, InitiateCheckout and Purchase. In the Review step you choose what counts as a result: started checkout for a pixel that is still new, and purchase once the pixel sees about 50 purchases a week.

Get the word out asks Meta for reach instead, which suits a first wave of attention: a new night, a line-up reveal, a pre-sale. Its results count visits, not sales, but any ticket sold through the ads still appears under Tracked by Trybe. The two goals combine well by hand: run an awareness campaign first, then a sales campaign aimed at people who visited the page or started checkout, plus lookalikes of your buyers, chosen in the ad-set editor. A learning indicator shows how far each ad set is from Meta's learning threshold.

How it works

  1. 1

    Choose the goal

    Pick the event, then Sell tickets or Get the word out. This sets what Meta optimizes for and what Results will mean.

  2. 2

    Pick the result

    For sales, choose started checkout on a new pixel or purchase once it sees about 50 purchases a week. Trybe recommends one.

  3. 3

    Let Meta learn

    Watch the learning indicator per ad set and avoid changing optimization mid-way unless you mean to restart it.

  4. 4

    Follow with retargeting

    Aim a sales campaign at page visitors, checkout starters and lookalikes of buyers from the ad-set editor.

Questions organizers ask

Which goal should I pick for my event?

Sell tickets when the event is on sale and you want purchases; Get the word out when you need attention first, for a new night, a line-up reveal or a pre-sale sign-up. You can run one of each for the same event.

What does “what counts as a result” mean?

It is the pixel event Meta optimizes for. Trybe suggests started checkout while your pixel is new, and purchase once it records about 50 purchases a week, because optimizing on an event Meta rarely sees leaves it with too little to learn from.

Does Trybe fire the pixel events for me?

Yes. When your Meta Pixel is on the event, Trybe fires ViewContent, AddToCart, InitiateCheckout and Purchase from the event and checkout pages, in the browser and from the server with deduplication, so Meta learns from real buyers.

Do awareness campaigns report ticket sales?

Meta's Results column counts what the goal asked for, reach and visits. Any ticket bought through the campaign's tracked links is still counted at Trybe checkout and shown under Tracked by Trybe.

Can I retarget people who saw the awareness campaign?

You can aim a sales campaign at people who visited your event page or started checkout, and at lookalikes of your buyers, by choosing those audiences in the ad-set editor. They come from the pixel events Trybe fires.

What is the learning phase?

Meta's period of finding out who responds to a new ad set; it ends after enough results. Trybe shows Learning with a count toward the threshold, and warns that changing optimization, events or bids can restart it.

Related features

  • Meta ads with ticket attribution

    Facebook and Instagram ads created inside Trybe, with tickets sold verified at checkout next to Meta's numbers

  • Audiences & budget

    An audience prefilled from your event: a radius around the venue, age range, gender and Advantage+, with a budget from $5 a day

  • Pre-sale sign-ups

    Collect emails and phone numbers before tickets go live, so launch day starts with a list, not from zero

Previous

Ad creative in minutes

Next

Meta Pixel & Conversions API

Start with the people who already showed up.

Free to start, no card, for organizers and promoters. Your tickets can stay wherever they are.

Create your accountTalk to us
Trybe

Ticketing and marketing for live events. For organizers and promoters, on Trybe or anywhere.

App StoreGoogle Play
ProductYour pageTicketsAt the doorEmail & SMSInstagram DMsConnectAutomationsMeta adsAll features
SolutionsOrganizersPromotersVenuesFestivalsArtists
ResourcesPricingCompareHelp centreSupportBook a demo
CompanyCareersSign inCreate account
Trybe
© 2026 TrybePrivacyTerms