Send an SMS campaign, and what it costs
Go to Marketing, then Campaigns, open the SMS tab and click Send SMS. Write the message, pick the audience and send or schedule it. Each text costs 10 tokens per part in North America and 25 per part internationally, and tokens cost $1.60 per 1,000.
Updated October 5, 2026
Before you start
- Tokens in your balance. Buy them in Settings, Billing, with Purchase More Tokens.
- For organizers, at least one paid event: SMS campaigns go to the people who attend your events.
Steps
Start the campaign
In Marketing, open Campaigns, choose the SMS tab and click Send SMS.
Pick the audience
Name the campaign, choose the type and select the segments to text, such as an event's participants.
Write the message
Keep it short. The counter shows the characters and parts as you type: one part holds up to 160 characters, and longer texts are split into parts of 153. Trybe adds the event link and the opt-out line (Text STOP to opt out) for you.
Send or schedule
Send Immediately or choose Scheduled with a date and time. Texts only go out between 8 AM and 9 PM in each recipient's local time; outside that window they wait until it opens.
Read the report
Each campaign shows delivered, failed, opt-outs and clicks on the tracked link.
What a campaign costs
Cost = recipients × parts × the rate. For example, a one-part text to 500 people in North America uses 5,000 tokens, which is $8.
Tokens cost $1.60 per 1,000 and never expire. You buy them in multiples of 1,000, from 5,000 tokens.
Your own number
By default texts go out from Trybe's shared numbers. On Pro you can get a dedicated number in Marketing, Settings, SMS. Toll-free numbers need a verification, and US numbers need A2P 10DLC registration.
Limits to know
- SMS for organizations based in the United States is coming soon.
- Invalid phone numbers are skipped, and people who reply STOP are not texted again.
Learn more about the feature: SMS campaigns