Klaviyo is built for online stores. Trybe is built for events.
If your business is events, choose Trybe: triggers for purchases, door scans and show dates, pre-sale pages, promoter links and Meta ads that count tickets, and you pay for messages, not for the contacts you store. If you run an online store alongside your events, Klaviyo's e-commerce flows go deeper.
| Feature | Trybe | Klaviyo |
|---|---|---|
| Ticketing and the door | Yes. Built in, with phone scanning at the door. | No. Not a ticketing tool. Event data comes through its Eventbrite integration. |
| How you pay | Yes. Free plan or Pro at $79 a month, whatever the size of your list. SMS uses tokens. | Partial. By active profile, including contacts you never email. Free up to 250 profiles and 500 emails a month. |
| Event triggers | Yes. New purchase, refund request, before and after an event, door scan, ready out of the box. | Partial. Out of the box, only what the Eventbrite integration sends: purchases, check-ins and refunds. |
| Meta ads | Yes. Campaigns launched from Trybe, with ticket sales counted at checkout. | Partial. Syncs audiences to Meta. No ad buying. |
| Pre-sale pages | Yes. Pre-sale pages that collect emails and phone numbers before tickets drop. | Partial. Sign-up forms and hosted pages. |
| Promoter links | Yes. Clicks, tickets and revenue per promoter. | Not documented. Not in its documentation. |
Klaviyo bills by active profile. On Trybe, a big list costs nothing to keep, and emails about events you host are free.
See how it worksStart a flow on a purchase, a refund request, a door scan or a set time before the show.
See how it worksPromoter links, pre-sale pages and a link in bio come with it, built around your events.
See how it worksExport your lists or segments as CSV files, with each contact's consent.
Keep only the people who opted in; Trybe records where each contact came from.
Start from templates: welcome, reminders before the show and win-back.
For event marketing, yes: email, SMS, automations, Instagram DMs and Meta ads, with ticketing built in. If you also run an online store, Klaviyo's e-commerce integrations go further.
Klaviyo bills by active profile, including contacts you never email, plus prepaid SMS. On Trybe, emails about events you host are free, SMS costs tokens per message, and Pro is $79 a month for unlimited automations, ads and Instagram auto-replies.
Klaviyo exports lists and segments with each contact's consent status. Import only the contacts who opted in, and Trybe keeps each one's first source.
Everything we say about Klaviyo comes from its own pages, checked on October 5, 2026. Spotted something out of date? Email help@trybe.fm and we'll fix it. Klaviyo pricing · How billing works (active profiles) · Klaviyo and Eventbrite integration · Sync lists and segments to Facebook · Export lists and segments
Selling tickets costs you nothing, and email, SMS, automations, Instagram DMs and Meta ads all run from the same place.