Luma makes a beautiful RSVP. Trybe turns it into a sold-out room.
If you sell tickets and want marketing that works without Zapier, choose Trybe: the buyer pays the service fee, so a $25 ticket puts $25 in your account, and SMS campaigns, automations, Instagram DMs and Meta ads are built in. If your guests must pay exactly the ticket price, Luma's clean pages and subscribable calendars are made for that.
Our math, from each platform's published rates, before tax.
Buyer pays
$27.80
You receive
$25.00
10% + $0.30 service fee, paid by the buyer.
Buyer pays
$25.00
You receive
$22.73
5% platform fee plus Stripe's 2.9% + $0.30, paid by you on the free plan.
On Luma Plus, $59 a month billed yearly, the platform fee drops to 0% and you would receive $23.98. Luma doesn't let you pass fees to the buyer; Trybe does by default.
See Trybe pricing| Feature | Trybe | Luma |
|---|---|---|
| Email campaigns | Yes. Emails about events you host on Trybe are free. | Partial. 500 invites or newsletters a week on the free plan, 5,000 on Plus. |
| SMS campaigns | Yes. Paid per message in tokens, to any list or segment. | Partial. Messages reach registered guests by SMS in some countries. No campaigns to a list or segment. |
| Automations | Yes. Visual builder: welcome, reminders before the show, win-back after it. | Partial. No builder. A Zapier integration on Luma Plus. |
| Instagram comment-to-DM | Yes. Auto-replies send your ticket link by DM. | Not documented. Not in its documentation. |
| Meta ads | Yes. Campaigns launched from Trybe, with ticket sales counted at checkout. | Not documented. Not in its documentation. |
| Refunds | Yes. You refund the ticket price; the service fee isn't yours to cover. | Partial. You cover the card fee and the platform fee on every refund. |
| Mobile Money | Yes. Orange Money, MTN MoMo, Moov Money and Wave in Côte d'Ivoire. | No. Cards, Apple Pay and Google Pay through Stripe only. |
The buyer pays the service fee, so a $25 ticket puts $25 in your account. On Luma's free plan you would receive $22.73.
See how it worksWelcome, reminder and win-back flows are built in, with the sales each one brings in.
See how it worksText past buyers and pre-sale sign-ups when tickets drop, not only the guests already registered for one event.
See how it worksDownload your guest list and calendar subscribers from Luma as CSV files.
Every guest becomes a contact you can email, text and segment.
Your link in bio lists every upcoming event and collects new subscribers.
It depends on who pays the fee. On Luma, guests pay the ticket price and you pay the fees: $22.73 reaches you on a $25 ticket on the free plan, $23.98 on Luma Plus at $59 a month. On Trybe, the buyer pays a 10% + $0.30 service fee and you receive the full $25.
Yes. Free tickets carry no fee, and every RSVP becomes a contact you can email, text and segment.
Yes. The guest's card is pre-authorized and only charged when you accept them.
Everything we say about Luma comes from its own pages, checked on October 5, 2026. Spotted something out of date? Email help@trybe.fm and we'll fix it. Luma pricing · Send limits · SMS and WhatsApp messages · Zapier · Refunding a guest · What countries can I accept payments from?
Selling tickets costs you nothing, and email, SMS, automations, Instagram DMs and Meta ads all run from the same place.